What Are The Sales Skills Of Men'S Shopping Guide?

The work of shopping guide is to guide consumers to buy goods. They are both responsible for selling products, as well as spokesmen for store image and brand image.

So for

In addition to courtesy, initiative and enthusiasm, guide buyers should also convey a service concept to customers from the perspective of brand.

In the course of work, the men's clothing store should follow the principle of public sale and purchase, and set up a detailed and detailed store and brand so as to get the purchase.

Trust.

At the same time, when the men's clothing store is shopping to introduce goods to customers, they must be practical and realistic, do not exaggerate the advantages of commodities, and do not conceal the shortcomings of commodities, so that customers can truly appreciate a service.

Shop

One of the men's shop guides must learn to speak courtesy in the course of their work.

This will not only make a good impression on the customers, but also make the customers feel good about the environment in the store, thereby increasing the turnover rate.

As a qualified men's clothing store, shopping guides should learn to use and use polite language according to different occasions and customers.

For men's clothing shop, shopping guide is its living sign.

A good image can not only give a good first impression to customers, but also guide them to embody self-confidence so as to better serve their customers.

Besides paying attention to image in the appearance of the instrument, the personality and mood of shopping guide will also have a great influence on the shopping guide work.

A successful Menswear Shop guides shopping, and knows how to regulate the atmosphere of the shop, so that every guide can efficiently work.

Men's shop display is very important in the whole shop operation process. Therefore, for men's clothing store shopping guide, mastering shop display skills can not only enhance their own business attainments, but also can purchase different products in different customer areas and different display areas.

Presumably many people have been bombarded by certain shops.

The reason for this is that shopping guides do not have proper questioning skills.

As a qualified shopping guide for men's clothing stores, when asking customers' needs, they should not ask questions continuously, and the next question should be answered according to the customer's answer to the previous question.

Only by asking the customers themselves will they give the customers a real service, thereby increasing the possibility of paction.

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According to industry sources, the gross profit margin of brand clothing can reach 200% or even higher in large shopping malls, and winter clothing is higher than summer clothing, and men's clothing is higher than women's clothing.

For example, a T-shirt of a brand man's dress is priced at more than 100 yuan, but it can be sold for more than 400 yuan, even if it is 50 percent off, it is still profitable.

As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.

From the point of view of digital analysis, the profit margin of brand stores is indeed hot and heartbeat, but this kind of algorithm that simply uses the price minus the purchase price does not seriously calculate and deduct all kinds of expenses in the operation. Therefore, simple addition and subtraction analysis does not seem convincing.

The existence of profiteering of brand clothing is mainly in circulation.

The intermediate links of clothing sales include dealers, brand agents and retail stores.

In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%.

Therefore, a 100 yuan clothing to the mall, the price may climb to more than 170 yuan, or even higher.

Some people in the industry say that the price of new clothes is so high because the various expenses from shopping malls are higher during the sales process. Besides the high cost of entering stores and the apportionment of various promotional expenses, it is also necessary to deduct a certain number of points according to the turnover.

If the price is not marked higher, it will be difficult to cope with the frequent discount and coupon activities in the shopping mall.