Different E-Commerce Platform: No Stock, No Sales, No Shipment.

Founded in 1998, La Natsu Bell's main public casual wear is mainly designed, branded, promoted and sold as the main garment and production outsourcing. There are 10 brands of men's wear, women's wear, children's wear and high school. By the end of 2014, there were more than 6000 direct retail outlets in more than 30 provinces across the country, covering 1900 shopping centres and shopping centres. Its marketing strategy is to cater for most consumers to follow famous brands and fashion designers. Clothing The trend of consumption is to catch up with the most fashionable explosions and several colors in the various regional markets of the country, and rapidly promote the large-scale sales of fashion garments with 6000 direct line stores and online stores nationwide.

Before testing water O2O, La Natsu Bell tried to open shop online, but there were few results. La Natsu Bell executive director, assistant chairman and senior executive vice president Hu Gang joined in June 2014 La Natsu Bell Facing the pain point of the clothing industry, boldly proposed to test the water O2O in La Natsu Bell, open up online and offline, and provide customers with a full channel convenient shopping experience.

Many traditions before that. clothing The platform has long been trying to develop e-business and O2O mode, but most enterprises set different business models for different products, different prices and different operation teams on line or offline, or consider online channels as a "tail cargo promotion platform" for offline stores. La Natsu Bell's policy for e-commerce platform is: no stocking, no sale, no delivery, its function is to serve and place orders. Online, offline unified weekly New 30~50 new products, the same price at the same time, unified in a warehouse for a time delivery, what is sold, what is ordered on e-commerce platform, the computer system is automatically allocated to the local offline stores to deliver goods; large-scale sales promotion activities are launched online and offline, and will not be treated differently; online and offline mutual drainage, that is, online for the line to attract traffic, offline delivery; every shop under the line is posted online store information, and encourages offline to online.

In June 2014, La Natsu Bell launched the O2O strategy, which was put on trial operation on Tmall 29 on June 2014. In August 9th, the official flagship store of Tmall Tmall officially opened. In February 13, 2015, La Natsu Bell announced that he had already established a share transfer agreement and a capital increase agreement with the famous Chinese online apparel retailer, Hangzhou dark Agel Ecommerce Ltd (known as the "seven grid" brand, hereinafter referred to as "seven grid"). After the transaction is completed, it will have a seven stake of 54.05%. The acquisition will rapidly enhance La Natsu Bell's online ability.

In the first half of the year, La Natsu Bell will also realize the online scan product two-dimensional code, you can find all the online data of the product, including whether the warehouse has goods, or do you have the product, size, color, and other related recommendations such as your favorite in the nearby stores. The online members can also use the integral points and the shopping coupons online. The online coupon can also be used online. The online purchase can also use Alipay and other electronic payment methods, without money or without cards, can also be used to consume, from which to get through the online and offline traffic, open up members, open up payment, offline stores and e-commerce platforms are completely unbounded, and consumers can achieve seamless shopping in La Natsu Bell. According to Hu Gang, 2015