Secrets Of Festival Marketing In Clothing Stores

Why should we carry out festival marketing? This is mainly due to the needs of the company's overall marketing strategy and the development of the product market.

Some products have to sell discount promotions because of unsalable and other reasons, but there are no excuses for promotion, so they use holiday, celebration and other events to conduct discount marketing to stimulate consumption and clear inventory.

Another reason is that a lot of popularity has been gathered in festivals, and the promotion of new brands is an excellent opportunity for close contact with consumers.

Moreover, the purchasing psychology of consumers in the festival provides a sales base for products to increase sales.

In carrying out festival marketing, we must pay attention to the following five key elements of clothing store festival marketing:

According to the theme and characteristics of festival events, the competitors and target consumers are analyzed and their accurate positioning is put forward.

Is it clear whether to publicize the brand image or to sell on the spot?

Misunderstanding.

In addition to careful planning and personnel arrangement, there should be a good plan to give full play to team operational advantages, followed by strong executive ability, and all activities and arrangements.

Prepare to keep close to the theme of activities. The head of the Department should know every link of the activity, understand the progress of each block, find and solve the new problems at the scene of the activity in time, carry out detailed training for the personnel involved in the activity, thoroughly convey the purpose and theme of the activity to everyone's mind, fully mobilize the enthusiasm and sense of responsibility of every employee.

Sooner rather than later, special activities should be three or four days earlier than rivals, so as not to be preempted by their rivals.

Good planning, good timing, if there is no complete and accurate planning budget, then the product is not enough, sales promotions are not in place, customers can not buy the purchase, the take can not, will also affect the overall activity effect.

The festival marketing atmosphere consists of two parts, one is the atmosphere of the scene, including the layout of the atmosphere posters, decorative items, and the proper broadcasting and music, which will stimulate the desire of customers to a large extent.

Specifically, do a good job in the theme advertising, from color, headings to programmes, activities, etc., highlight the festival atmosphere, create business opportunities with theme ads, and another atmosphere is the mood of employees, which depends on whether the organizers can mobilize the positive attitude of employees.

The most effective way is to work out an appropriate task and sales target, and reward them at the end of the activity.

Every festival marketing activities need a good evaluation summary, so as to enhance the quality and effect of festival marketing.

For example, the sales volume of this activity, the effectiveness of its implementation, the consumer evaluation ratio, and the general reaction of the industry.

Analysis of the advantages and disadvantages of each activity; summarize the success, learn from the lack of lessons.

The purpose of evaluation and summary is to avoid risks and achieve greater success for the future.