Jordan: Innovative Business Model Based On Internet Thinking

After the Spring Festival, all staff members of Zhejiang's Limited by Share Ltd are busy. When the new year opens, the company is preparing for a new round of sales war.

For its new sales mode, more sales terminals should be promoted to make adequate preparations.

At the end of last year, after the launch of the new three boards, the first experience shop created by the first new business model was opened in The Dynasty Hotel.

This is a "fit, fit, match" dress concept, the use of Internet thinking, so that VIP customers in the store have more sense of participation and experience, and ultimately achieve the goal of selling high-quality lifestyle for VIP customers.

At the beginning of the new year, the sales team of the company is busy with the new season's new product order meeting, and is also busy selling this sales mode to the whole terminal.

It is reported that Qiao Dun dress was established in December 13, 2010, mainly engaged in research and development of its own brand men's wear, brand promotion and terminal sales, as well as the production and sale of private brand clothing.

50% of the company's marketing outlets are mainly distributed in high-end retail outlets such as Jiangsu, Zhejiang, Fujian and other senior stores, airports and star hotels.

In recent years,

Through the introduction of new thinking and management concepts, we made innovations in the management mode of the traditional clothing industry, standardized the company's operation and promoted the development of the company through docking the capital market. Through in-depth research on a large number of VIP customers, we studied the pain points and excitement points of VIP customers' needs.

The 1 edition.

The company's responsible person said that the traditional industry's innovation and development should follow the trend, and we must turn over the past product thinking and change to the user centered Internet thinking.

new

We will use the Internet thinking to enable consumers to have more participation and extreme experience, and to make this experience better interact with brands, thereby reversing the progress of brands in products and services.

In the future, Jordan will take the "Dynasty experience shop" as a model, and will continue to update, launching the 2 and 3 editions.

With the idea of "fit, fit and match", we finally achieve the goal of creating high quality and fashionable life for VIP customers.

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Recently, the birds in the The Seaview Tavern Hotel held a new year's annual work conference to announce the company's new year's annual management ideas. Chairman Wu Zhize and more than 300 senior and middle managers participated in the meeting.

The theme of this conference is to "return to the nature of business and reinventing profit models".

Wu Zhize said that at present, enterprises are in the era of subversive changes in the external environment and consumer concept. Only by returning to the essence of business and reshaping the profit model, can the news birds survive, live well and live long in the new round of competition.

He admitted that, due to the external economic situation and the continued weakness of the domestic clothing market, the whole clothing management environment was more difficult last year, and the sales of the birds were not able to achieve the expected goal.

Fortunately, with the joint efforts of all of us, the quality of the company's operation has been improved, and the key work has progressed smoothly, laying a good foundation for the pformation and development in the future.

It is reported that around the goal of "reinventing profit model", the birds will follow the "five big changes", that is, the change of profit mode from high rate to high cost performance, the pformation from traditional marketing to big data marketing, the change from traditional sales to comprehensive experience, the pformation from product designer to market leader, the shift from automatic production to intelligent production, and the establishment of three core competencies, namely, multi brand integrated operation platform, whole category private customization, and cost-effective flexible supply chain.