Outing In Spring Is More Favourable For Outdoor Products.

In the spring of Spring Festival, more and more consumers began to make preparations for outing.

It is reported that many domestic and foreign outdoor brands have launched clothing, shoes, accessories and other products, while grabbing the business opportunities in the consumer market, they also promote the rapid growth of sales performance.

Compared with professional outdoor brand positioning, insist on fashion.

The "Outdoors" brand of the route is more in line with the theme of urban life, so it is favored by consumers.

Market researchers say that every spring, when the Qingming holidays and upcoming May 1 holidays happen, many people have plans to travel. In order to fit into the popular concepts of outing, season change, health and environmental protection, many shopping malls are planning outdoor products festival to encourage everyone to go to nature.

Of course, in order to compete for more tourists, outdoor products businesses can also say that every kind of promotional activities are dazzling in shopping malls, street shops and online flagship stores. Among them, The North Face, wolf claw, PONY, etc.

There are related promotional plans, but in view of the higher prices, the market acceptance is not very optimistic.

In recent years, under the constant advocacy of outdoor leisure concept, the domestic outdoor brands also get a share.

From the product point of view, the domestic outdoor products are fully functional, practical, diversified and affordable, so they are well recognized by the consumer group.

Take the wooden brand outdoor brand as an example, in Tmall's "wooden forest outdoor flagship store".

The price will be around 200 yuan, with the Juhuasuan activity that will be held at 10 o'clock in March 13th, and the related full reduction policy. Consumers can buy Premium shoes at a more affordable price. Besides, they can enjoy the national postal package and favorable returns.

Mr. Mu Lin Sen's outdoor brand operation director said that with the improvement of living standards and the change of ideas, people gradually began to praise healthy and green life, and outdoor sports needed good equipment.

Nowadays, the outdoor products industry has become a new market "blue ocean". Under the fierce competition pattern, there will be more local brands emerging suddenly, competing with international brands to provide superior products and perfect services for more consumers.