Semir: New Normal, New Thinking, New Mode, New Opportunity

The 2014 performance of Semir clothing announced that the company's operating income in 2014 was 8 billion 160 million yuan, an increase of 11.92% over the same period last year, and realized operating profit of 1 billion 530 million yuan, an increase of 24.18% over the same period last year.

Among them, the net profit attributable to shareholders of listed companies was 1 billion 90 million yuan, an increase of 21.14% over the same period last year.

Meanwhile, during the first month of work, Semir's casual wear, balbala children's clothing and other clothing brands have been reported frequently: new brand sales in the new year 1 and February have increased considerably compared with the same period last year.

Company official said, the company

The main reasons for the growth are: strengthening research and development, optimizing sales system, deepening channel reform, and maintaining

While operating income continued to grow steadily, casual wear also reversed downward trend, resumed growth and increased operating income; with the enhancement of brand influence and effectiveness of de stocking, the gross margin increased.

Group Chairman

In the new year, the company will take the initiative to integrate with the key points of the national industrial development, integrate with the development trend of the industry, integrate with the emerging industries such as the Internet and e-commerce, and upgrade our traditional industries with a brand new concept of development.

We should upgrade our own industry value chain and innovate business models, creating a more perfect consumption experience for consumers by creating better products and providing better services.

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Recently, the birds in the The Seaview Tavern Hotel held a new year's annual work conference to announce the company's new year's annual management ideas. Chairman Wu Zhize and more than 300 senior and middle managers participated in the meeting.

The theme of this conference is to "return to the nature of business and reinventing profit models".

Wu Zhize said that at present, enterprises are in the era of subversive changes in the external environment and consumer concept. Only by returning to the essence of business and reshaping the profit model, can the news birds survive, live well and live long in the new round of competition.

He admitted that, due to the external economic situation and the continued weakness of the domestic clothing market, the whole clothing management environment was more difficult last year, and the sales of the birds were not able to achieve the expected goal.

Fortunately, with the joint efforts of all of us, the quality of the company's operation has been improved, and the key work has progressed smoothly, laying a good foundation for the pformation and development in the future.

It is reported that around the goal of "reinventing profit model", the birds will follow the "five big changes", that is, the change of profit mode from high rate to high cost performance, the pformation from traditional marketing to big data marketing, the change from traditional sales to comprehensive experience, the pformation from product designer to market leader, the shift from automatic production to intelligent production, and the establishment of three core competencies, namely, multi brand integrated operation platform, whole category private customization, and cost-effective flexible supply chain.