LVMH Group Public Welfare And Profitable Brand Marketing Is Smart Enough.

In the face of the expanding overseas Chinese consumer market, salesmen who can only speak English but can not provide Chinese services are obviously unable to adapt themselves to luxury brands to seize the market demand for luxury goods purchased by overseas Chinese.

Mr. Li introduced in practice.

In the face of Chinese consumers, in addition to providing the size and design of Asians, there are many details of consumers' attention, ranging from buttons to clothing and folds of clothing to international credit cards.

If there is a language barrier, consumption will not be facilitated.

This is also the intention of LVMH group to independently train Chinese salesmen.

Same as last year.

The retail training project will receive financial assistance from the Robinhood foundation, the largest poverty alleviation public institution in New York.

The group claims that it aims to help Chinese retailers find jobs in the Luxury Retailing Industry by training Chinese immigrants who come to the United States and are unemployed or unemployed.

The training program of the LVMH group is a double - stone, which is linked to the training program and the public welfare fund.

On the one hand, the LVMH group of luxury goods has set up a good social image to actively promote public welfare projects. On the other hand, it has taken the lead in the process of Chinese luxury consumption outflow.

Insiders said that the LVMH group's Chinese sales project has been launched, and other luxury group's overseas stores will also step up the allocation of Chinese and English bilingual salesmen.

Related links:

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, in many manufacturing industries, there are recall mechanisms for the same batch of substandard products.

Luxury brands also support unconditional return in Hongkong. It is easier to return them in stores in Europe and America. Sometimes, they do not even need to produce the shopping vouchers.

At present, many luxury brands' after-sales service in China does not conform to the corresponding standards of the state's protection of consumers' rights and interests. Luxury brands also believe that the Chinese people do not understand the international luxury service market if the information is closed.

Enterprise brand consultant and brand strategy expert Li Guangdou: ZARA is now the world's most famous fast fading clothing brand, its product positioning is cheap and targeted at mass consumption.

When the brand is strong enough, he will think that negative exposure will not shake its market position at all.

Another problem is that the quality problems of these exposed garments are "painless" for some young consumers.

When these young consumers spend more than 100 yuan on buying a dress, they may only wear one or two times, they will not care too much about the quality of the clothes that may exist.

At the same time, under the environment that China's fake products and quality are generally not high, consumers have already had "tolerance psychology". They coexist relatively quietly with forgery, pollution and low quality. They are not sensitive to some quality problems, and also condoned the brand behavior to a certain extent.