WAL-MART'S Performance In China Last Year Was Gratifying.

Last week, WAL-MART held a new year's preparatory meeting in Zhuhai in 2015. Nearly 2000 representatives of WAL-MART employees from 412 stores and members of Sam's member stores in WAL-MART, representatives of headquarters business support departments, and management of the company were deeply shared and exchanged with each other on the company's market performance, development trends and future plans.

WAL-MART has set the theme of this annual conference as "full speed ahead". It has put forward higher requirements for store management and all staff in the following aspects: wholeheartedly serving customers, keen sensing of consumer demand for change, strengthening staff training and helping them develop, and emphasizing that employees must have a strong sense of responsibility, legal compliance and do the right thing.

At the same time, WAL-MART made a good performance in the double sales growth last year, and put forward the development goal of opening 30 new stores this year.

President and chief executive officer of WAL-MART China

(Sean Clarke) at the 2015 new year preparatory meeting, WAL-MART stressed its confidence in the Chinese market.

Ke Junxian, President and chief executive officer of WAL-MART China, emphasized: "WAL-MART is confident of the Chinese market. Whether it is expanding the market of the first tier cities, or further serving all the emerging cities in China, WAL-MART will focus on serving the customers of big stores and members of Sam's member stores, constantly innovating and optimizing, providing quality products and services to customers and members, and striving to become the most trusted retailers of Chinese consumers", Sean Clarke.

In 2014, WAL-MART achieved a simultaneous growth in sales and profits.

During the Spring Festival just over the past, the sales of WAL-MART's stores were hot, and the quality service of one-stop shopping for the new year's products was recognized by many consumers.

In addition to the steady growth of sales performance, WAL-MART's market performance is also better than other competitors. According to Nelson's data, as of December 31, 2014, WAL-MART has realized the growth of market share in hypermarket category for 8 consecutive quarters.

As WAL-MART's high-end storage type membership store, Sam member store opened eleventh stores in China at the end of 2014, and the number of members increased rapidly after the opening of Wuhan new store. Now the membership is more than 3 times the number of members before the opening of Wuhan.

In 2014, 3 of the 4 top sales of WAL-MART's global sales were in China, and the 3 stores were all Sam's member stores. The Foton store of Sam, Shenzhen, was the first place to sit in the global sales for seventh consecutive years.

In recent years, new stores such as Suzhou, Hangzhou and Wuhan have received good market reaction and are loved by many new members.

At the Sam conference hall, Sam, chief operating officer of Andrew Miles, said: "Sam will continue to rely on the advantages of global sourcing to provide consumers with more direct imports from the world's best place of origin", "Miles".

Management at the meeting introduced that in 2015, WAL-MART plans to open about 30 new stores in China, including 2 to 3 Sam member stores, and will invest more than 370 million yuan for upgrading about 50 stores.

On the one hand, WAL-MART will further expand the development and development of new cities, and better serve the emerging consumer groups in the process of urbanization in China.

On the other hand, WAL-MART will focus on the convenience of customers shopping and treat all customers with sincerity.

Whether it is a new store design, intimate merchandise display, or to increase the purchasing power of new products, and expand the types of goods imported and private brands, it is hoped that it can satisfy the needs of customers to the maximum extent and provide "Fresh, Fast and Friendly" 3F services to customers.

During the meeting, all participants were right.

The shopping mall and Sam's latest merchandise display area have visited and studied, not only showing the new products launched by various categories, but also seeing that WAL-MART is gradually promoting the retail easy packaging, which will greatly enhance the efficiency of normal shelf and sale display.

For example, in order to ensure the safety of consumers, the glass around the stacks is covered with soft strips; more and more vegetables, meat and cooked food are pre packaged to avoid contact with food directly and minimize the risk of cross infection. These are measures taken by WAL-MART to provide customers with safe food and convenient services.

In addition, at the 2015 WAL-MART new year preparatory meeting, a group of people wearing purple uniforms were particularly conspicuous. They were employees from the national Sam club.

Sam first entered in 1996.

And in Shenzhen opened the first store, with its unique membership service and high quality goods, Sam stands out in the industry, has made the global retail industry attention.

In the view of Andrew Miles, senior vice president and chief operating officer of WAL-MART China, Sam, the biggest difference between member stores and other retailers is that they come from commodities. This is why the members come to Sam shop for shopping. Wen Ande,

As long as the right products are selected for members, the sales volume of single products can be bigger. Sam can get better price and quality advantages when purchasing to suppliers, thereby giving members a better value.

Sam's free brand Member s Mark has been upgraded since the second half of 2004. Not only is it further subdivided into more than 200 products, its quality requirements and production processes are also improving, but Sam also proposes to increase the proportion of its own brand products to 20% in the next 3 years.

In addition, Sam will continue to rely on the advantages of global sourcing to provide consumers with more direct imports from the world's best producing areas.