Jumei.Com's Gross Profit Margin Plunged In The Fourth Quarter

Mainland China cosmetics discount electricity supplier Jumei International Holding Ltd. (Nasdaq:JMEI) jumei.com released four quarter and full year earnings on Monday, fourth quarter Jumei.com Earnings per share were recorded at $0.07, but far below analysts' expectations of $0.12, and revenue was $166 million.

As of the four quarter of December 31, 2014, jumei.com's revenue grew by 18.5% on the basis of $140 million 100 thousand a year earlier. strategy In the fourth quarter, the Group recorded a gross profit of 50 million 420 thousand US dollars, down 15.4% from 59 million 605 thousand US dollars in the same period last year, although the operating cost dropped by 34.6% in the four quarter, but the gross margin of commodity sales dropped by 660 basis points to 25.3%, and the gross margin also dropped to 21.4% points. profit It recorded a loss of $4 million 1 thousand, compared with a loss of $11 million 330 thousand in the same period last year, and a net profit of $10 million 735 thousand, compared with a loss of 15 million 2 thousand US dollars in the same period last year.

Chen Ou, chief executive of jumei.com, said the group changed its management strategy from the fourth quarter of 2014 to close the third party platform, take full direct operation and accelerate offshore outsourcing business.

Jumei.com has been subject to counterfeit disputes since its listing, and its weak share in the two or three quarter has led to a sharp fall in its share price, which has dropped to 12 US dollars from the peak of US $37.8 in August last year. At the end of 2014, it was also investigated by many law firms in the United States.

In the 2014 fiscal year, the aggregate income of US $632 million 900 thousand increased by 31% compared to the same period last year, 438 million US dollars in the same period last year, 13 million 300 thousand for the active users, 26.7% for the year-on-year growth, 42 million 600 thousand for the year-on-year increase and 18.3% for gross profit margins, 110 basis points to 23.4%.

Jumei.com expects revenue in the first quarter of fiscal 2015 to be US $224 million 500 thousand -2.323 billion, up by 45%- 50%.

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Alipay has held a logistics promotion conference in Seoul on 11 March, and said that from next month, it will work with Korea's brand retail platform Tmall and logistics company rookie network to launch settlement and logistics integrated services with Korean enterprises. It is said that, including the main department stores in Korea, there are also large scale circulation enterprises, socialized e-commerce, cosmetics enterprises and other 200 related enterprises responsible persons to participate in this promotion meeting.

If the related payment and logistics integrated services are resolved, the typical scenario of Chinese consumers buying Korean goods in the future may be moved to the "Tmall international" platform that has attracted the world's major brands in 2014 years, or the four big department stores in North America, such as the Korean enterprises network mall that can be paid by Alipay.

The use of rookie network in local and domestic logistics corridors, the common problems in Hai Tao, from warehouses of enterprises to customs clearance in China, and domestic distribution problems in China can also be alleviated. Far less than the traditional channel's logistics price, it is also an important way to attract consumers. At present, in South Korea, 1 kilograms of goods are sent to China through EMS, and the freight is 15000 won, while the freight rate of Alibaba is only about 30% of EMS.

In February 2015, Tencent also announced that it will cooperate with the Korean bank and Korea Asia bank to actively enter the Korean electronic settlement market, and plans to provide settlement services for Chinese tourists at the main sightseeing spots such as east gate and Ming Tung in the 3 month of this year. This move is considered to follow the previous Alipay's entry into the Korean market and provide tax rebates for tourists.

According to statistics from the relevant departments of Korea, the number of Chinese tourists visiting Korea reached 6 million 130 thousand last year, an increase of 41.6% over the same period last year. But consumers who have yet to go abroad are still the majority. They have created a larger market: 2014, the total size of China's overseas direct purchase market has reached 27 trillion won, and it is expected to exceed 400 trillion won in 2018. The proportion of the overseas direct purchase market in Korea is less than 1%.