"Formatted" Department Stores Accept Market Voting.

"Putting live pigs, sheep and farmhouse implements into the department store", so that Jun yuan's organic farm has a good view in the Zhengzhou market.

In March 15th, in the exhibition hall of Zhongyuan new town store, the endless audience is the best evidence.

Why do we sell vegetables to department stores instead of supermarkets? "Not selling vegetables, but selling brands."

Liang Weixing, assistant general manager of Jun yuan organic farm, said that this is the new urban Mini O2O farm designed by the company.

To put it simply, the organic vegetable production standard, process, distribution and physical product characteristics are integrated into an expression mode.

Thus, the "window" mode is established in the urban market to achieve replicable development.

Does Jun yuan's definition of "city window" mean that it is rejecting the shelves of shopping malls or supermarkets?

"Jun yuan is a comprehensive interpretation of the difference between organic agricultural products and conventional fruits and vegetables for" family customers ".

There is no point in "dumb" shelves and price tags.

It said it had screened all the major shopping malls in downtown Zhengzhou.

The "experiential" orientation of the Zhongshang New Town store matches the demands and provides the shopping mall entrance with more than 200 square meters of adequate carrying capacity.

"The design of the first mini farm is not mature enough.

In the future, it may cancel the display and sale of conventional products, and become a more pure experience platform and new product release platform, such as potted tomatoes, cucumbers, and even wheat flower art.

"In the new" experiential "shopping malls fall, is

The same choice made by Bai Songfeng, general manager of the city's duo RI children's amusement Co., Ltd.

The children's indoor amusement park of the company has swallowed 1000 square meters on the 3 floor of the Zhongyuan new town store and refreshed the Zhengzhou market record.

"In Tianjin, Shijiazhuang and Tangshan, our amusement park is 1500 square meters in the mall."

Bai Songfeng still feels that "Henan No. 1 Pavilion" is still unfinished.

He believes that Henan

Experience upgrading is still conservative. "Why do we have to arrange children's clothing and toys next to children's playground, not kindergartens, early education centers, studio buildings or DIY chocolate shops"?

But in fact, the big business has set up a full experience shop for Zhongyuan new town store, which has created controversial topics in the industry: for example, why not a gold shop in the department store is imported cosmetics or jewelry, but it has become an indoor Park, a rabbit store or a baking shop. For example, the scale of the single store of catering and entertainment consumption accounts for 50%, and the level of the super industry is 5 times.

Moreover, the playground and

Food and beverage, which are not very particular, are completely mashup. For example, only luxury brands can enjoy exclusive 200 square meters of super store qualification, and will be "top package" by agricultural products and amusement parks. "Is such a department store or a department store?"

"No one has stipulated that a department store can't sell rabbits.

The traditional formalization and the traditional mode of "landlord system" will be completely abandoned by big business.

Huangfu, chairman of the Zhengzhou regional group, is determined to know what the outside world wants to ask, so as to release the signal of big business pformation.

It said, "for the department store to win the passenger flow" is the starting point of Zhongyuan new town store experiment "experiential" store.

"There is passenger flow, all pformation can be talked about; no passenger flow, everything is empty talk."