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    The Fashion Brand Of Black List Is Too Headstrong GAP To Be Independent.

    2015/3/19 19:22:00 54

    Fashion BrandQualityBrand Strategy

    H&M: no recall, no shelf, no commitment.

    "The store did not get any products off the shelves."

    Beijing daily news reporter recently interviewed the H&M Xidan Joy City store, the store manager said the group said the manager had no right to accept the media interview, and suggested that the reporter login the official website to consult the customer service personnel. The reporter then contacted the customer service staff of the H&M online store, and expressed concern about how to deal with the exposure, whether the product was off the shelf, whether there was a recall plan and whether it promised to improve. Up to now, the reporter has not received the response from H&M group.

    Beijing Commercial Daily reporter then visited H&M Xidan Joy City store, a shop assistant said, as long as within 30 days to carry the purchased goods, tag and its shopping ticket can return. However, due to the characteristics of the limited price of the fast fashion industry, some of the usual requirements for normal return may not be properly handled. "The goods are updated very quickly, for example, the down jacket sold last month would like to be replaced now." In response to the exposure of the "3. 15" evening party, the shop assistant said that the store did not take any products off the shelves, nor did the clerk respond to the commitment to improve the quality of the products. He also rejected the request of the Beijing Commercial Daily reporter to further interview the store manager.

    ZARA: no recall, no shelf, no commitment.

    "Ordinary quality The problem is very common.

    The Beijing Commercial Daily reporter visited the ZARA Wangfujing store. The store manager said that the sale of goods follows the principle of 30 days' return and replacement. If there are special commodities that may cause adverse effects on the health and safety of consumers, special departments will be responsible for testing and handling them. As for the exposure, the store manager said that there was no commodity to go off the shelves and said, "the general quality problems like down feather down and sweater pilling are common." Beijing Business Daily reporter learned that stores did not aim at the "3. 15" quality exposure incident to consumers to take special measures to deal with.

    Armani: no recall, no shelf, no commitment

    "No instructions, no answer."

       Luxury brand Armani Emporio Armani is also on the list. Beijing Commercial Daily reporter visited Emporio Armani Sanlitun Taigu store. The store manager said that the manager was not there and could not reply. As for the issue of merchandise disposal and return, the director said that the store did not receive any instructions or opinions from Armani group about the incident, and therefore could not reply. At the same time, it was unable to provide contact information for the store manager and the relevant departments of the company. Meanwhile, the Beijing Commercial Daily reporter has been unable to connect the customer service telephone by calling the official website of the official shopping website. The mail sent by the mail system of the website has not received any reply before the press release, 400.

       GAP It has been destroyed, no shelves and promises.

    "Termination of cooperation with the third party producers involved"

    Yesterday morning, when the reporter visited the GAP grass store, the store manager said he would get in touch with the relevant departments of the group and give a reply. In the afternoon, the reporter received the reply from GAP group customer service and media department about the reply to the interview and the "Declaration on the quality of imported garments imported by the national inspection and quarantine institution in 2014". The statement said that the company would take immediate steps to deal with any product quality problems. In view of whether the products involved in quality problems are taken off shelves, recall measures and improve the quality of products, the group said: "as a result of quarantine inspection during the import of garments in 2014, all the unqualified products were destroyed, and the import was stopped immediately. Therefore, there was no problem of returning goods without being put on shelves or sold in China." Regarding the commitment to improve the quality of products, it said, "it will terminate cooperation with the third party that has production quality problems, and arrange laboratory personnel to enter the factory in the production cycle to conduct relevant inspection of products, so as to reduce the occurrence of quality problems".


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