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    Don't Fall In Love With The Big Foreign Brand.

    2015/3/17 21:03:00 20

    Foreign BrandQualityBrand Strategy

    Because some big cards are processed in China, so for example, the contract agreed that the batch processing 1000 pieces, but processed 11000 pieces, then the remaining 1000 pieces can not be exported, nor can it be labelled. The foundries will sell 1000 pieces of "export to domestic sales" for external sale, so there are illegal traders selling counterfeit brands under the banner of brand names.

    Let's review the events that have been stranded in mainland China for quality in recent years. In this case, especially Prada, fashion bloggers have even told jokes that Prada is bad for a year without bad quality. If you use a year's Prada quality is very good, congratulations on buying a fake bag. This "joke" has been forwarded thousands of times, once again the quality of Prada has been pulled into the public eye.

       All those scolded are Prada The injured are consumers.

    This is not the first time that Prada bags have been approved. In July 11, 2011, the editor of a famous magazine also made the same statement: "I rarely scold brands, because to a certain extent, I scold you for representing my work magazine. You are advertising customers. You are pulling us up with a shit. But today I will make an exception. The case I bought half a month ago is in a low quality at the moment before going to the airport, and the box can't pull up. Yes, you are not boxes, you are Prada! Then I am not an editor today. I am a consumer who spends money on his own things. "

    The indignant editor not only severely criticized the quality of Prada, but also made out a box full of bandages and scratches in the map, and received nearly 3000 comments. The problem of poor quality of Prada has always been there. Netizens say that they spend a lot of money buying a bag of hard quality but full of resentment.

       Gucci The problem is too comprehensive.

    Luxury is valuable not only for its own quality, but also for its after-sales service, but GUCCI is amazing, and from product quality to after-sales service, even factories and so on, it has been tucking away several times. Before the media has done a special summary of GUCCI's "four sins", almost from product quality to after-sales service is not spared. Some netizens complained that GUCCI could not do the zipper head, and the Gucci bag was also quite hard. The first time the zipper head fell off, and then the second zipper heads fell down.

    Besides Gucci, many luxury goods such as Louis Weedon, Hermes, Chanel, Ferragamo and so on have not yet set up a unified customer service telephone in China. China is already a big consumer country in the world. If these big brands do not set up customer service centers in China to solve the after-sale problem, once the after-sales service problem occurs, it can only be solved by stores.

       LV The shoes are not clear.

    A 8750 yuan Louis Vuitton shirt, like a piece of paper, was torn by a tear. This is the "rotten door" of Louis Vuitton in 2012. Some netizens bought an orange and blue lattice shirt at the LV store in the Mixc, Shenzhen, priced at 8750 yuan as a birthday gift for a friend. The friend took part in an activity that night. When he went to dry cleaning second days ago, he found a crack of 3 centimeters on his back. At first he thought he accidentally broke it, but soon he found it was like paper.

    In addition, a consumer in Macao spent 11600 yuan to buy a Louis Vuitton leather shoes, but in less than a few months, he found a break phenomenon on the sole of new shoes. It was only 5 days after the repair, and the new shoes appeared in the same place. The shop director said he could help Mr. Liu change other styles of shoes, but the premise was that Mr. Liu could not claim that the shoes had design flaws. This is a serious discrepancy with the brand image of big brands. Consumer buying experience is expensive and difficult to enjoy after sales.


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