Xu Aihua Talks About Transformation And Upgrading Of Spinning And Clothing Industry

In Xu Aihua's view, the fashion industry is a diversified and compound content industry, linking production, design, research and development, information, media, financial services, culture and art, marketing, education and other broad fields. China's fashion industry is ushering in the next five critical years. In the battle against international fashion brands, China's local fashion brands are ushering in a new opportunity, relying on the huge consumption power of the domestic market. Value chain In the division of labor system, it is very important to formulate and implement the national strategy through the path of brand upgrading, creative design and industrial upgrading to create a world-class brand in China.

Xu Aihua believes that behind the fashion brand is the comprehensive strength of the country. Under the dual background of economic transformation and economic downturn, the upgrading of the textile and garment industry in the "13th Five-Year" period led by fashion industry is not only a requirement for the upgrading of China's economic quality, but also an effective path for the transformation of traditional industries. Compared with traditional textile and garment manufacturing industry, fashion industry, which is closely linked with creativity, starts relatively late in China. However, under the background of the rapid development of the national comprehensive strength, especially the influence, it is the main way to achieve the quality development of the national economy that the fashion industry drives the huge "made in China", especially the textile, clothing and other labor-intensive industries. At present, many traditional industries in China are looking for new development space. Local fashion is more popular. Consumers are more confident in their choice of consumption. Many Chinese local designers are beginning to receive the attention of the world and the market. It is very necessary to formulate the development strategy of national fashion industry in time.

　　 Ai Hua Xu It is suggested that the development strategy of national fashion industry be formulated. First of all, we should formulate plans to guide the development of China's fashion industry and optimize the strategic layout of fashion industry from the industry oriented policy. Compared with internationally famous brands, the biggest short board of China's fashion industry is still packaging and publicity. The state should focus on setting up a financial and communication policy that supports enterprises to break through this short board. Secondly, we should build a carrier. We will strive to organize a large number of fashion events with international influence, such as China Fashion Week, art festival, Film Festival and so on, and establish the exhibition heights of China's international brand radiation. Design We should foster incubated bases and create a platform for internationalization of China's own brands. Attracting important international fashion events to China, encouraging enterprises to actively open up overseas markets and supporting enterprises to participate in major fashion activities at home and abroad. We should set up a marketing, professional, authoritative and socialized fashion brand, model, media, designers and other evaluation agencies, and build a professional platform for the dissemination of fashion information, and improve the organizational structure of the industry.

Xu Aihua also suggested that we should establish an innovative mechanism and establish and improve the propulsion mechanism and guarantee system for the development of the fashion industry. Integrate related resources, from strategic planning to policy measures, create environment to service system, and establish a national fashion industry counseling center, build and improve its responsible and efficient working mechanism, and create a new prospect for the development of China's fashion industry.

Xu Aihua said that Shaoxing is a big textile city, and Shaoxing's textile industry is undergoing transformation and upgrading. The fashion industry is leading the transformation and upgrading of Shaoxing's textile industry. It is an effective way to enhance the international competitiveness of Shaoxing textile industry, which has a demonstration significance for the transformation and upgrading of China's textile and garment industry in the "13th Five-Year" period. Therefore, this proposal was submitted to the National People's Congress to expect the textile and garment industry of our country to enhance the competitiveness of the international market.