Jamin Puech Will Attend CHIC Exhibition

The French creative leather brand Jamin Puech was founded in 1992 by designer Isabelle Puech and Benoit Jamin. Brands accelerate the development of the international market. The brand is famous for its high-end creative bag. It will participate in the Chic Exhibition for the first time, and the latter will be held in Shanghai in from March 18th to 20th.

Jamin Puech has signed a cooperation agreement with its Chinese partners recently, and its products will begin to be sold in China in the second half of 2015. The same is true in the South Korean market.

Accelerating the development of the international market is bound to be related to the promotion of Christophe Kapusta after joining the company. The latter joined the company as a new general manager less than a year ago. The president of the company is Benoit Jamin He is also responsible for the creative design of the brand.

Prior to that, Christophe Kapusta served as the international development of Zannier group. Chief inspector 。

　　 Jamin Puech At present, there are four stores and more than 30 retail outlets in France, such as the Marianne Cat shop in Marseilles. In addition, there are two stores in Japan and nearly 40 brand stores.

Besides the Asian market, the brand also intends to expand the US market.

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From the costume to the fashion week, this is a 14 years of improvement and promotion in the fashion city of Shenzhen. For APEC, Zhao Huizhou, who is famous for "new suit" in World War I, is also a battle of heart and blood.

Fashion week is the biggest annual feast of a city, a country or even the whole world, and an important exhibition of fashion culture industry. At present, there are four fashion week in Paris, Milan, London and New York. In China, there are also China Fashion Week and Shanghai fashion week. Where the fashion week is held is a sign of the deep accumulation of the fashion culture and design industry in the city, and symbolizes the fashion awakening of the city.

Shenzhen aims to build up the "fifth pole" of the world's top fashion week. With the principle of "government guidance, market leading and professional operation", it has been engaged in the global fashion week's mainstream resources and systems. It has been actively incorporated into the global fashion week's operation system, combined with the industrial brand's superiority, and embodies the concept of national fashion and city linkage. Through the fashion and creative activities such as T show, fashion show, fashion show Gala and so on, it attracts global fashion people and communication resources to focus on Shenzhen, creating the best window for foreign designers to enter the Chinese market and the important platform for Chinese brands to enter the international arena. It is committed to making Shenzhen fashion week a booster for promoting the transformation and development of garment industry and promoting the upgrading and upgrading of fashion and creative industries.

The best vision needs the best designer to conceive and achieve. Zhao Huizhou has just returned from Milan fashion week. After watching many shows, she has been thinking about the fashion week in Shenzhen and the most beautiful fashion show in her mind. At home, she will bring HUI and Yi Chi's two shows and an art exhibition. In the preparation of the entire release show, she used the description of "really special and special trouble". Zhao Huizhou's vision is, "there is a special responsibility in mind, that is, Chinese designers can be recognized by the world, not just by ourselves. Because international recognition is very important for Shenzhen fashion week. "

In Zhao Huizhou's view, a good Chinese designer should not only understand international art, but also understand the grafting and interworking of Chinese language and international language, among which brand and soul are very important, including their own culture and story, rather than simple imitation. In the transmission of the story and the transmission of the brand style, Zhao Huizhou did enough work. Even in the next show, Zhao Huizhou will join the beloved daughter in the performance of the series, which is full of expectation.

From design, production and industrial strength, Shenzhen has become an important garment design, manufacturing and export base in China. Shenzhen has more than 2000 garment enterprises, 300 thousand employees, 15 thousand fashion designers, and more than 800 clothing brands. In 2014, the output value of Shenzhen garment industry reached about 200000000000 yuan, and its output value accounted for 10% of the country's total, especially women's clothing was second to none in China. These industrial strength laid a solid foundation for Shenzhen fashion week. However, hosting the Shenzhen fashion week is a fashion show in the comprehensive strength of culture and creativity, and the challenges it faces are also enormous.

Therefore, the Shenzhen fashion week is not only the first international show of a city, but also the first show of the organizers and many fashion enterprises and fashion designers in Shenzhen. That is to say, this system and brand new platform of Shenzhen fashion week is the same for everyone or every team. Zhao Huizhou said with deep feeling, "I think a show is not just for the designer to express his products, but also for building a whole platform. That is, how can we express our thoughts in a real and complete way through a show of audio-visual feast. Recently, I have been busy in Hongkong, Guangzhou and Shanghai. It takes a lot of time just to screen out models. Because Shenzhen fashion week is a new platform, many things need to start from scratch, and it is also a brand new challenge. Such as stage, lighting, sound, these things, Shenzhen is not not, but if you want to pursue perfection, you need to borrow from Shanghai, Beijing and Hongkong, which also requires a lot of time and energy to communicate, especially very hard. But for a city that can grow together, everything is worth it. "