Dolce & Gabbana Began To Enter The Men'S Wear Market.

In 2011, the Dolce & Gabbana of D&G, which closed the low-end sub line, announced earlier the news of the decision to enter the men's clothing industry.

More details are now revealed.

Dolce & Gabbana launched its menswear high definition Alta Sartoria in the spring and summer dress.

Originally, this series of high definition services can only be enjoyed in the studio of Milan, but recently, Dolce & Gabbana announced that Fifth Avenue's flagship store in Fifth Avenue also began to accept customers with advanced customization.

We hope to use New York as a trial and enter the role of high-end luxury goods as soon as possible.

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Customers can customize everything they want, from fabric to accessories, from coat to leather shoes, even accessories design can also be customized according to customer requirements.

For example, customers can customize three sets of suits made of top alpaca wool, gold buttons, velvet slippers, a pair of fancy gold cuffs and a ring that belongs to him.

"No one thinks that men need advanced customization too."

Say.

But in 2013, Dolce & Gabbana's women's dress high ranking Alta Moda Moda was bought on a show in Venice by a lady from a small Asian country. Her husband proposed that he could get a coat with the same fabric, but at that time, the designer had no right to customize it for him.

Finally, the brand made an exception, and Alta Sartoria emerged as the man's height.

High end customers have higher requirements for personalization. Dolce & Gabbana hopes to create a new customer relationship.

"What we want is not just simple sales, but also pre designed and manufactured good clothes. Good customization should be integrated with the ideas of designers and customers, and even fit all customers' needs," he said.

The customers of Alta Sartoria are from all over the world, including the Middle East, Russia, China, Singapore, the United States and Switzerland.

Removing the secondary line, focusing on the high definition, and making the shopping experience of the luxury goods to the extreme, in order to get a more accurate positioning, it seems that Dolce & Gabbana has been very clear about the future strategy of the brand in the market.