Silk Stocking Brand "Yi Jin" Will Enter The Field Of Micro Business.

One Jin silk stocking founder Zhu Wenjian (K uncle) told reporters that Yi Jin formally launched the stock raising invitation from January 9th this year, and ended the crowd raising plan in January 23rd. It plans to raise 1 million yuan, and finally raised 1 million 100 thousand in 14 days.

It is reported that a total of 40 people participated in the crowd raising, becoming one of the shareholders of Jin silk stockings, of which the single person invested 20 thousand yuan, accounting for 0.2% of the shares, the highest contribution 100 thousand, accounting for 1% of the shares.

Zhu Wenjian said that among the 40 shareholders, 40% were one Jin users, 9% were two degree expansion, 3% were in the "love entrepreneurship" platform, and some shareholders came from one Jin's WeChat public number, micro-blog and other channels.

According to Zhu Wenjian, Yi Jin will spend 50% of the 1 million 100 thousand yuan on products, others for system upgrading and market activities.

Its plan is to rush the turnover in 2015 to 10 million. According to the reporter's understanding, its turnover in 2014 is about 3 million yuan.

It is worth noting that in the 2015 plan of one silk stockings, WeChat will be an important channel.

Zhu Wenjian said that at present, one Jin accounts for about 20% of WeChat's channels, and is still growing rapidly.

At the end of 2015, the one Jin plan increased the share of micro channels (including micro mall and micro distribution) to 50%.

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The existing data show that customers have higher viscosity and higher product profits.

Zhu Wenjian told reporters that even if the price of one Jin micro mall is higher than that of Taobao and Tmall, many customers will still choose to do so.

The order is placed.

But at the same time, he also introduced that one brocade will make product divisions in WeChat channel, focusing on developing gift boxes, personalization (color and other aspects) products.

According to reporters, one silk stockings is a silk stocking brand founded in 2011, mainly stocking.

In Taobao, Jingdong, No. 1 store, Dangdang and other network channels have sales.

He has obtained angel investment from Shanghai Futong company and Shanghai Suhe Hui.

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A 150 yuan Linen Skirt, a 220 yuan Korean overcoat, and the beautiful girls are now on the way to go on the market.

Yesterday, the Guangzhou Hui Mei Clothing Co., Ltd., which owns the brand of Yin man and Chu language, announced that it had won the 324 million yuan financing of Dongguan's special clothing and announced that it had declared the plan of IPO.

In addition to Yin man, Korean brands such as clothes houses, rash and silk fabrics are constantly being reported to be listed.

According to previous reports, at least 10 of the branded merchants born on Tmall platform are preparing for listing.

Yin man has got the highest amount of financing in the brand of e-commerce, and is likely to become the first enterprise to announce the launch of a specific listing plan in the Amoy brand.

After rapid development and precipitation in recent years, Tao brand began to move towards the capital market.

The announcement shows that it has invested 324 million yuan in strategic investment to the Hui Mei Group, and the estimated value of the current round of financing is about 1 billion 300 million yuan.

After the completion of the equity pfer and capital increase, the company will hold 25% of the registered capital of the Hui Mei Group and become the largest shareholder of the Hui Mei Group.

The announcement also said that after the current round of financing, it did not affect Fang Jianhua, founder, chairman and general manager of the group, and its management team's leadership over the company's development direction and strategic decision.

The introduction of search for special investment, Yin man said that it is hoped that the future development of the brand online and offline channels, further enhance the brand development channels and resource integration capabilities and brand clothing market share.

It is reported that in search of special has the "front line" brand of the next 1800 stores.

It is reported that after the completion of the paction, Yin man intends to start the application on A shares immediately, and plans to submit the A share listing application to the China Securities Regulatory Commission by December 31, 2015.

In addition, the announcement also revealed the financial data from 2012 to 2014, of which the net profit of Hui Mei Group was about 39 million yuan in 2014.

Its sales are among the top three e-commerce platforms such as Tmall, Jingdong and vip.com.

The top names of the Amoy brands and the capital market are getting closer and closer, which is regarded as a corroboration by the industry.

Last year, Han Du Yi house became the first investment project launched by Huang Xiaoming, Li Bingbing and Quan Ren, "Star VC". Its founder Zhao Yingguang hopes to develop into 30 sub brands this year and continue to expand the scale.

Qiao Feng, former president of Tmall, predicted that the electricity supplier would gradually get rid of the image of "grassroots entrepreneurs" two years ago. The future Internet and electricity providers will not rule out the possibility of big enterprises. Tmall will train more business enterprises like Jingdong.

In the industry, the listing is indeed the result of success. The rapid rise of the e-commerce platform led by Tmall has provided broad space for the Internet brand businesses. With the rapid expansion and clustering of businesses and the increasing volume of assets, the independent listing of free growth has become a predictable future.