Beijing Seized "PRADA" Sunglasses

Recently, Beijing customs headquarters Airport Customs seized a number of "PRADA" brand sunglasses at the express site, identified by the right person as infringing products. This group of sunglasses consignee is a domestic network supplier who mainly sells luxury goods. It is a typical fake and genuine mixed import infringement case with a number of luxury brands of genuine glasses imported in the same package of goods.

The total number of infringing "PRADA" sunglasses is 77 pairs, and the declared price is not much different from the price of genuine products. The place of shipment is Italy's import to Korea, and the sales channel is mainly network, which easily confuses consumers and brings economic losses to them. At present, customs will take detention measures for these infringing glasses and punish the parties in accordance with relevant laws and regulations.

It is understood that this is not the first time that Beijing customs has seized it. Network business Import counterfeit luxury goods. By the end of 2013, the Beijing customs had seized more than 14000 counterfeit "BURBERRY" brand clothing imported from an electric supplier, with a value of more than 400 yuan, marking the highest number of counterfeit goods seized by customs nationwide.

Since 2013, Beijing customs has seized more than 60 cases of import and export of counterfeit luxury goods, withholding. Fake luxury goods More than 31000 pieces. Import counterfeit Luxury goods There is a distinct upward trend. Individual illegal businesses imitate the genuine transport routes and declared prices, pay higher import link tax and even import with genuine products, so as to avoid the customs supervision and confuse the domestic consumers. Beijing customs will severely crack down on the entry and exit of infringing luxury goods according to the provisions of the Customs Law, and effectively safeguard the legitimate rights and interests of domestic consumers.

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Nowadays, the "Shanzhai style" has been in existence for a long time. Imitation and plagiarism emerge in an endless stream. It has become a hotbed of cottage products to a certain extent. These actions, while deceived the consumers, have also seriously infringed the interests of the brand enterprises. An endless stream of brand infringement cases remind brand enterprises: shopping malls, such as battlefields, while enterprises operate their own brands and make tangible assets go forward vigorously, they should learn to guard against the covetousness of infringers and protect their intangible assets.

With the rapid development of Internet, the exhibition platform of brand is no longer confined to traditional exhibitions, media publicity, advertising and other ways. Especially in recent years, e-commerce has seen explosive growth. The advantages of the Internet such as open, low-cost, fast and so on are infinitely enlarged, and countless new products and brands have become famous on the Internet platform. But on the other hand, the Internet also provides a natural and mild soil for the production of counterfeiting and selling fake products.

Under the traditional mode of operation, illegal traders need to use the brand names of famous brands. They need to spend a lot of manpower and financial resources. The design, display and LOGO production of the stores need to spend a lot of money, and the stores that spend high price "Shanzhai" are easy to be found, so they are retained as evidence. Therefore, deliberately imitate the well-known brand names, styles, and confuse the sight of consumers, although they exist in traditional sales mode, they are not as good as flooding on the Internet.

However, it is worth noting that under the environment of the Internet, offenders only need to build or use a platform to build a web page that can be used in a false way. The cost of breaking the law is negligible for them. Due to the openness of the Internet and the high difficulty of monitoring, the phenomenon of Shanzhai has intensified, and the difficulty of brand protection has also been increased. The recently concluded case of Guangdong Gloria suing Zhejiang Gloria is the best example of the infringement of Internet cottage.

It is understood that the "Gloria" brand was founded in 1995 by Guangzhou Ge Feng Clothing Co., Ltd.. With the continuous development of companies and brands, the "Gloria" brand has gained high recognition and popularity in the market. However, the growing "Gloria" brand has attracted the covetousness of the Internet cottage companies. Hangzhou Ya Pin Trading Co., Ltd., on the website of Taobao and Jingdong, respectively sold the shoes of the same brand as "Gloria" brand names in the name of "Gloria shoes flagship store" and "Gloria shoe flagship store". It not only copied the three character font of trademark "Gloria", but also copied the advertising words and promotion methods. Because of the "Gloria" brand on the top of the Internet, Shanzhai "Gloria" women's shoes only rely on several counterfeit pages, which also bring considerable sales volume.