How Does The Display Commissioner Change The Window Display "Know All"?
Store convex mirrors; valuable products should be placed in a conspicuous place or a special counter; every time customers enter and leave the door, they have greetings from small electronic bears; do a good job in internal handover check; preferably on bar code burglar alarm system.
Shop size and scale First, there are about 2000 kinds of products that are not less than 50 square, and so on. Setting up a special leisure area depends on whether you are interested in implementing more experiential consumption promotion modes, and whether there are after-sale services to support communication.
In terms of product mix, one looks at the positioning of your entry consumer group. The two one is how to differentiate the difference with the peers. The three is to see the division of the functional areas, such as promotion, experience, promotion, normal display area, etc. four, if you refer to how a customer should match the sales, please join the manufacturer's guidance, and the two go to the local entity store for reference experience.
There are several kinds of currency and terminal goods: 6:4 is the largest. In addition, it is suggested that you should start from your location, such as focusing on clothing monopolization and pregnancy and infant monopoly. There are several kinds of places to be placed, which must strengthen the popularity and highlight the gold position of the leading brands; drive your exclusive brand to be placed side by side; strengthen the taste and service, and move the goods to the bottom or corner of the rack.
From the point of view of stores, it is emphasized that the convenience and attention of products purchase can be referred to as gold display as long as it is suitable for this product to increase sales or improve the image display of the enterprise.
from Shopping From the convenience point of view, the emphasis on product display is visual convenience and convenience for consumers. For example, the best selling height of gowns is from 120 centimeters to 160 centimeters. The best height of vision is 10 cm above and below the height. The horizontal display of the product is about 30 degrees, and the vertical angle is 45 degrees.
Display principle is generally the same series of horizontal display, the same series of vertical display, and the first in first out. As for wall hanging and window display, there are also distribution. display And island display depends on whether your store has enough space.
How to do a better job of displaying low-priced products and special products? Put these bait products in the store where they are easier to see, but they are not necessarily the most conspicuous places. They can also consider placing them in every place. However, if they have obvious guidance, they can constantly lure the enemy into the deep, so that visitors can have a pleasant surprise everywhere, and it is also good to have a favourable feeling everywhere.
One part of the gold position mentioned above is one, and the second is placed in the core area of a shop. Don't put it near the gate and the cashier's desk. If you have the experience area, you can put it there. 9, is it necessary to display the brand and highlight the display of image cabinets?
Sub brands are classified according to the big brands. This is good. At the same time, we should also take the image cabinet. Generally, this will set up a whole wall of the main stream of the right side. Otherwise, it is unnecessary to plan your storefront as a whole and classify it in a neat and uniform way. If we consider the distribution of product color is the best, we fear that the brand of your purchase is too complicated to plan.
How to deal with the location of famous brand and second line brand? The answer to this question is approximately the same as the last one. You can also consider whether your second line brand should be appropriate to start selling big cards.
Do you use your own container or manufacturer's container? There are some questions that do not have a standard answer. You should consider your situation. For example, if your shop is playing your brand, or if you borrow the brand to drive the sale of other products, it is a long-term or short-term consideration. It is recommended for the high-end crowd to use the manufacturer, for the middle and low class people, your development is your store, and to make your store a local brand, then you should consider the design and manufacture of the product yourself.
How does the display window display? The display window display should show the season, the main display brand image superiority product to the window display product, should display the focus on the characteristic, the main or the promotion product above, so directly point the question, should understand what I want to push or the promotion commodity is what? I want to show the advantage commodity that can reflect the brand image is what? Do not take own disadvantaged product to show, so the store sale is unfavorable, also can not be very good propaganda brand image. It is necessary to display and display the main and professional products of the brand in the limited window space of the shop. It is a direct means to highlight the characteristics, advantages and connotations of the brand products and realize effective visual marketing by doing a good job of product display research on other brands, distinguishing the product advantages among different brands, and displaying the brand superior products rationally in the display window.
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