How To Get A Good Display Position

1., strengthen the penetration of terminal business.

In addition to leading brands, other brands must have a good customer relationship if they want to have a good display location and large display area.

The allocation of display locations is very much related to investment manager, store purchasing, cabinet length and merchandiser.

2. master the opportunity to adjust and expand.

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It is difficult to find the ideal display location and enough display area once the product enters the field. As long as the time is right, the better the location is, the bigger the area is.

A, yes.

When the brand is unsmooth.

B, when new products need to be adjusted.

C, seasonal adjustment of product mix structure.

D, major festivals, celebrates,

And so on.

3., on the basis of promotional activities, strive for support on display.

Through special activities, buying gifts and other negotiations with the store, for special display support such as stacking, end shelf, flower cart and so on, and expanding the shelf display area at the same time, and continue to occupy the expanded display area after the end of the activity.

If you do not let go of any opportunity, even if there is more than one product, you will get bigger and larger display. If you don't care about this trivial matter, other brands will eat your site, your display will slowly shrink and sales will decline.

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(1) scientific classification.

Most clothing stores have a wide range of business, ranging from dozens to hundreds of different kinds, so as to expand the service area and improve the turnover rate.

The so-called scientific classification is based on a rational logic to classify the method, such as age sequence emissions, the door is juvenile clothing, the middle is youth clothing, the most is the old clothes or children's clothing, or the left side is the middle price clothing, the right is the high-end price clothing, the most inside is the after-sale service place.

Scientific classification brings convenience to customer purchase and shop management.

(2) regular pformation.

Clothing stores run fashionable goods, and every time a fashion has gone through, the appearance of a fashion shop should be refreshed.

If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.

(3) joint and convenient method.

Putting together a series of articles that are needed by the same type of consumer or putting the patterns that are often matched together can be convenient for customers to buy them. This method of selling combined goods is called the convenient and convenient method.

If you wear a man's shirt, suit and tie, tie clip and so on, put the winter coat and hat, scarf and so on.

(4) cyclic repetition method.

Some styles of clothes are placed in a certain location for too long, and because of the influence of light and the influence of the surrounding styles, no one is interested in it. At this time, they can be repositioned and recombined with other styles of clothing. This will create a new artistic theme and increase the chance to sell.

It is more striking to move the clothes on the shelf to the outside.

By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.

(5) wardrobe combination method.

In every season, the wardrobe of consumers is a brand new combination, with rich and orderly styles in various occasions, various uses and themes.

With the quickening pace of urban life, people need the service of wardrobe design.

Clothing stores can use this psychology when assembling goods, and they also add a domestic design service to the sale of goods.

The combination can be divided into single person combination, couple combination and three family combination.

(6) decorative mapping method.

In the clothing store to make some decorative foil, can strengthen the theme of clothing products, to leave a deep impression on customers.

For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen in the high-end fur clothing store.

The shop assistant must be sure that the shop assistant must know what he is selling, so that the customer will ask "how much of the flower", and put the name, the best, the special, the new clothing products in the vicinity of the old product, and also produce a kind of mutual effect. It seems to suggest that the products in this area are all good, but the products that are set off can not be too bad.

(7) model presentation.

In addition to some traditional styles (such as shirts, etc.), most of the fashions are sold directly to consumers.

When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality.

In addition to hanging display and shelving display, the store can also use model display.

In general, models are displayed by people and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.