The Financial Management Of The Enterprise In The New Economic Era

With the coming of the new economy, the financial management of enterprises is further informationalized and digitalized. Computer technology, especially network technology, is widely used in financial management.

Such as: MIS (Management Information System) is increasingly widely used in financial management, it can according to established principles, as long as every financial and financial plans and other data into the database, we can make use of the financial management information system to make regular decisions and practice, make financial management tend to be strict, eliminate most of the human interference factors, reduce the randomness of management, but also provide a basis for unconventional financial decisions.

The application of MIS in financial management contributes to the optimization and simplification of financial management.

The application of network technology, such as establishing a local area network in the company, can enable company managers to keep financial management without leaving home, especially for large group companies, which can realize remote financial management through the Internet.

Of course, there are also technologies such as system modeling and simulation, strategic information system, etc., which can also be applied to financial management. These technologies are conducive to achieving high efficiency, flexibility and intelligent financial management.

In the old economic era, the ownership of an enterprise belongs to the owner of equity capital, that is, all shareholders.

The goal of enterprise financial management is to maximize the wealth of shareholders, and the work of employees is compensated through the form of wages.

In the new economic era, enterprises should pay attention to the principle of people-oriented. The goal of enterprise financial management should not exclude the interests of employees.

Enterprises must rely on the innovative labor of their employees to survive and develop.

The labor of employees is no longer the main form of repetitive labor in the industrial economic society. Therefore, enterprises in the new era must take the maximization of employees' interests into their financial management objectives.

At the same time, for groups such as creditors, customers, suppliers, the public, potential investors, governments and strategic partners that meet closely the needs of these groups, it is also an integral part of the financial management objectives of enterprises. It is guided by cost effectiveness, and its purpose is to maintain a good reputation of enterprises, or to obtain a business license, so as to achieve higher returns for enterprises.

The goal of financial management in the new era is to develop the goal of enterprise financial management instead of negating the original goal. The goal of enterprise financial management is diversified, and the goal of enterprise financial management will ultimately achieve a win-win goal.

In the era of industrial economy, financial management of enterprises is based on income risk cost.

In the new economic era, the resources owned by enterprises are a total resource vector R, R={L, K}. Once an enterprise goes bankrupt, only K of capital resources can be used to repay debts. The L of human resources will return to the labor market, and it can not be used to repay debts, and shareholders will suffer huge losses because they can not use L.

For example, the number of tangible assets of Microsoft Corp in the United States is almost the same as that of small businesses, while the market value exceeds the sum of the three largest American automobile companies.

If such an enterprise goes bankrupt, its shareholders will suffer huge losses.

Therefore, the bankruptcy cost of enterprises will be greater in the new economic era, which requires enterprises to adhere to the "survival" orientation and emphasize the sustainable development of enterprises.

The purpose of adhering to the people-oriented principle is to give full play to the initiative of people and release the innovative spirit and motivation of human beings. Financial managers must have innovative spirit, learn innovative tools of financial management with a positive attitude, and strive to master and create financial management skills to ensure the survival and development of enterprises.

The survival risks of enterprises are mainly manifested in two aspects.

One is business risk. Because of the fierce competition in the market, the new product is upgrading rapidly. Enterprises have to spend a lot of manpower, material resources and financial resources on the development and development of new products, but the risk of new product development is very large, which may endanger the survival of enterprises.

According to statistics, the success rate of high technology in the United States is only 15-20%, while the success rate of some high-tech projects is below 3%.

The second is financial risk.

In the new economic era, due to the comprehensive intervention of information technology, the continuous innovation of various financial instruments, the reduction of paction costs, and the drive of economic globalization, the allocation efficiency of financial market will be even higher.

The flow rate will be stronger, which provides a broad space for corporate financial activities.

Enterprises can easily obtain the necessary funds from the financial market; through the rational use of financial instruments, enterprises can avoid financial risks reasonably; the proper use of credit tools can improve the efficiency of fund utilization and finance the funds needed; by investing idle funds in the financial market, the investment returns can be obtained, so as to enhance the efficiency of fund utilization.

The survival and development of enterprises will increasingly depend on the financial market.

However, risks and opportunities coexist, enterprises will face greater financial risks, and the market will have stronger ability to digest and absorb all kinds of channel information and react quickly, and the financial market will be more dynamic. In a dynamic financial environment, changes in interest rates and exchange rates will be frequent. Adverse changes in Enterprises may cause enterprises to get into difficulties or even go bankrupt. The use of financial instruments such as futures, options and exchanges requires great skills. Improper use will cause enterprises to suffer huge losses or even fatal attacks. Failure of portfolio decisions may make enterprises lose money in financial markets and fall into financial crisis. Improper use of credit tools may cause enterprises to suffer huge losses due to bankruptcy of other enterprises.

The financial crisis in Asia shows that financial turmoil is a fatal blow to enterprises.

It is a challenge for financial management to improve the level of financial management and enhance the ability to prevent risks.

The index reflecting the value of knowledge capital will become an important part of the financial evaluation index of enterprises.

Investors and potential investors, business managers and the public urgently need to understand the status of knowledge capital in enterprises, so as to make a more accurate estimation of the market value of enterprises and provide basis for their respective decisions.

Therefore, the financial managers of enterprises should provide a set of financial evaluation index system that reflects the value of enterprise knowledge capital in time. This is the challenge they face.

At present, the western academia attaches great importance to the study of the value index of knowledge capital and has achieved certain results.

One of the most breakthroughs is the intellectual capital published by Sweden's largest insurer and vice president of Financial Services Company (Skandia), LeifEdinsoon, in collaboration with the American business and high tech writer Michael Malone. The book puts forward 200 indicators applicable to Skandia itself and 21 indicators with universal significance. LeifEdinsoon

This has important reference significance for our enterprises to set up the evaluation index system of knowledge capital.

Industry

Financial management has always emphasized the clear distinction between power and responsibility, which is a straight line management.

With the coming of the new economy, the division of labor in the society is further refined. It is necessary to further strengthen teamwork and knowledge sharing. Therefore, in the new economic era, financial management is better suited to the development of society and economy, among all departments, between enterprises, and even between industries.

The boundary is "permeable" or "semi permeable". Financial management is not only a matter of exclusive finance department, but also needs to take the whole enterprise as a unit, rather than a simple financial department as a unit. This kind of whole across the original functional units, it can constitute a financial combination of horizontal vocational departments, or a small group of vertical functional departments, and get collaboration among other departments. The object of financial management even takes into account customers, suppliers and other talents who are in an interest relationship with enterprises. Cross management can not only fully tap the financial potential of enterprises, but also make full use of the advantages and disadvantages of financial management related to their own units.

In short, in the new economic era, financial management is one of the most important components of enterprise management. Companies, organizations, especially large companies, will invest appropriately in financial management, so as to win financial advantages and win competitive advantage.

It can be concluded that a successful financial management company will be a successful company in the future.