Upgrading Of Enterprise Financial Management And Remodeling Of CFO Role

From the perspective of upgrading the financial management of enterprises, I think there are three trends in the field of practice:

The first trend is the integration of Finance and IT from the perspective of corporate financial instruments. The level of IT application has more and more influence on financial management.

In this case, it can be said that IT applications lead the financial innovation, process optimization to promote financial reform, from the point of view of the enterprise, the application degree of information, in a sense, reflects the level of financial management of an enterprise side by side.

So from this point of view, in the enterprise, for financial personnel, the application level of informatization is higher and higher.

The second trend is from the perspective of financial operation of enterprises, the boundaries between financial personnel and business personnel are blurred from a regional perspective, and there is a trend of Pan business of financial personnel and pan accounting of business personnel.

For example, like Wanhua, in addition to Wanhua finance, I also manage securities, including the purchase of our company. Our company purchases nearly twenty billion of its purchases a year. In this process, the requirements for financial knowledge of purchasing staff are very high now.

At present, there has been a widespread operation of financial personnel, and financial affairs are more and more penetrated into the business, which is becoming more and more closely integrated with business. Non-financial personnel are generally accounting. Many business people have become traditional accountants, so pan accounting is becoming more and more common among enterprises.

The third trend is the emergence of a polarization of knowledge within the financial team from the perspective of management.

Some financial personnel are increasingly impoverished from the perspective of professional knowledge. Second, a small number of financial personnel are increasingly enriched. In some financial fields, because of management and service management, the knowledge structure of Accountants has far exceeded the scope of traditional concepts.

Wanhua has set up the overall framework of financial informatization, including the BPC budget system, the financial control system which takes OA as the main body, and the SAP accounting system. The fourth is the CBS fund management system. In fact, through the establishment of such a system, the budget of enterprise's business and budgets, including the financial budgets, are integrated together, and a financial control system is implemented in the OA system through the integration of the budget.

Through such a control system and ICP accounting system, we all know that ICP is probably the largest application software in the world, and now it is the world's top five hundred. About 85% of the enterprises are applying ICP system. Wanhua ICP system has invested about 250 million yuan. At the same time, through building up CBS funds management system with banks, Wanhua's finance has now implemented cloud computing and strengthened internal control through financial cloud.

In fact, through such a system, for example, in the traditional sense, I would like to give a very simple example, like paying for a certain unit. In the past, the salesmen had to input it once they declared the plan, and had to input it to the bank. This is a waste of labor, and now it needs to be input only once.

From Wanhua's point of view, we have made great progress in informatization in the past few years through the implementation of such an information system.

In 2008, we successfully selected the successful case of ICP. In the 09 year, BPC was selected as a successful case.

Through an information-based implementation, financial control functions are increasingly dependent on processes, requiring financial personnel to go deep into the business. The best business process practice will be more and more important in enterprise management.

In this case, information technology has also had a very important impact on the internal financial structure. As from the current perspective, the financial situation may be polarizing.

For example, there is a Financial Shared Service Center, second may have a financial company, mainly responsible for the settlement of funds, in fact, in this case, the headquarters of the financial management is the main, through such a management, through an overseas financing platform, through such a system, in the promotion of financial internal management has been greatly strengthened, this is I want to briefly introduce.

Upgrade.

The second topic is the remodeling of the role of CFO. From this perspective, I want to talk about two points, cultivating culture and inculcate ideas, which is very important for financial role reconstruction as CFO.

Because there is no perfect individual, only a perfect team, in this case, there must be a concept, why is it a concept? In fact, many times, the concept of culture may be invisible, perhaps the system process is tangible, but when the company develops rapidly, there will be a vague area. In this case, a good idea will determine the result of your work. Excellent employees must have an excellent concept and excellent culture.

Different ideas and different cultures may produce different results.

From the perspective of Wanhua culture, I have defined a mission, value and financial position in the finance department. Like Wanhua's finance, from the perspective of concept building, it is clear that the mission of finance is to make money for Wanhua's wealth management.

From the point of view of value, it is clear that it is a real accounting, sunshine finance, honesty culture, and from the perspective of nurturing team, it is clearly pointed out that the finance department has become the cradle of nurturing talents. In this case, Wanhua finance is the creators of the company value from the positioning, and how to cultivate the risk managers and the advisers of the major decisions and the importers of advanced management concepts. From the perspective of Wanhua, as the cradle of cultivating CFO groups, the real financial needs to create value, we need to look at the problems and have questions, respond to problems with speed, enforce problems with strength, have the falcons' ability to shake wings, and team spirit of overall performance.

Now, about 90% of master's degree in Wanhua's finance department. From the inside, education doesn't mean ability. Diploma doesn't mean level. I hope that by working in Wanhua, you can pform your academic credentials into your work ability and put you in a position.

Translate into your work level.

In the recruitment process, building a team, in addition to a qualitative index, from Wanhua perspective, there is a clear quantitative indicators.

For example, like a person to succeed, in fact, it is nothing more than an IQ plus eq. From the point of view of intelligence, it is good for students to learn well. In terms of recruitment, are you 211 universities, your English is over six, and students' success is learning well.

But I think the most important thing is whether a person can succeed in the society. I think the most important thing is to see his eq. In fact, I think the best possibility of EQ in China is that we Mao Zedong, the Chinese can not afford to eat it. When he is hungry, he says he will fight for the liberation of all mankind and make everyone fickle. Zhao Benshan said he would take two steps to make you laugh. EQ is very important in the work.

We Wanhua in the inspection of students, you are not a party member, is not a student cadre, if you are a student cadre during school, you and the students and teachers around you should be handled very well, so we Wanhua put forward a concept of IQ and EQ.

With this concept, from the perspective of team building, Wanhua clearly put forward ten departments' cultural ideas from the angle of finance. The first idea is to advocate talents as the core capital of enterprises.

In fact, for a person, a lot of times, including some of our accountants, when we mention people, we think it is a kind of cost and we need to pay him, but I think talent is a kind of capital.

Second, Wanhua advocacy

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Yantai Wanhua's financial value is real accounting, sunshine finance, honesty and integrity, and financial fraud leads to the rise of the financial bottom line. If the amount involved is relatively large, it may bring disaster to the financial team and the victimized enterprise.

The third is innovation culture. If we want to make progress, we should go to innovative thinking and propose proposals.

The fourth is learning organization. For example, we expect finance to become a learning team. But for freshmen who are less than two years after entering the company, we do not encourage participation in pitional amateur continuing education, nor do they encourage participation in all kinds of registered examinations, because people's time and energy are limited after all. As soon as we are familiar with the company's culture, system, process and business, we think it is more important for freshmen.

Fifth Wanhua stresses the issue of values. On the issue of rewards and punishments, we should consider the values as well as the achievements.

Sixth we emphasize the culture of persuaded retreat, ten fingers are not the same, we recognize the existence of differences.

In the seventh culture, Wanhua emphasizes the culture of team leaders, and the one hundred Wolves under the leadership of a leader are much more fearful than the one hundred lions under the leadership of a wolf.

What kind of leaders decide what kind of subordinates, what kind of ideas to achieve what kind of results.

Originally I looked at Mengniu Niu Gensheng to say a word, I feel very reasonable, why should emphasize the culture of a team leader, you teacher Zhu Geliang, learn a Zhu Geliang, teacher a smelly cobbler, learn a smelly cobbler, teacher old not break, learn to jump big God, excellent teacher is superior, Shi Yong is mediocre.