Shopping Guide, Are You Driving Customers In Such A Way?

"You can try it on if you like," "this is our new model, welcome to try it on"...

From the memory of shopping, similar words always seem to be full of consumers' ears. Even though consumers are already "looking at dishes", the guide buyers in clothing stores are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers? After a large number of surveys, it is found that many clothing store guides are actually expelling customers every day.

Few clothes may be sold every day.

The incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

The store service in clothing brand image building should be innovative, and it can not always deal with customers' changing needs and increasingly demanding demands with invariable language and thinking.

For example, "try it on" is all nonsense, because customers must try to buy clothes.

"This is not bad. Try it." it is because the salesperson lacks professional knowledge and fails to recommend suitable styles to customers, as long as he sees them.

To see which dress is good, the recommendation that leads customers to distrust shopping guide can be described as a guide's own performance so that customers do not take their suggestions into consideration.

To compete for more market share in the competitive clothing market, we must do a lot in detail.

Opponents are different, including communication between customers and their language.

So, how can the terminal's shopping guide create a "gas field" that attracts consumers? For example, try it on: first, shopping guide should seize the opportunity and not put forward the proposal for putting on trial too early; secondly, it is suggested that we must have confidence in trying it on, and this confidence can be shown through the strength of language and limbs.

Do not give up easily. If the other party refuses, you should think of the full reasons for asking for another try again, and make the customers feel reasonable. But it is recommended that they should not be tried more than three times, otherwise they will be disgusted with the customers. Finally, setting up a professional consultant image and gaining the trust of customers in front of customers will play a positive role in promoting the shopping guide recommendation.

Many consumers hate the word "try on". In the face of this situation, shopping guide can say: "Sir, you really have a very good eye."

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.