What Issues Should Be Considered In Terminal Display?

It has attracted the attention of consumers. It has attracted consumers' attention by centralized display of various products, large scale display of single products, and thematic display of sales promotion activities.

Embodying and enhancing brand image display is a way to display products and brand image to consumers. Therefore, we should pay attention to whether it is conducive to the embodiment and promotion of brand image.

The most accurate intercept target consumers should analyze the store environment and consumer habits, and display products where the target consumers are most likely to arrive.

Compared with the rationalization of similar products, we can put our products in the same grade and type area, and can form a reasonable comparison of brands, varieties, prices and other similar products, so as to avoid unreasonable comparison of different types of products.

Reasonable use of the display area to maximize sales, supermarkets themselves are adopted.

Unprofitable brands will be removed from the shelves.

As manufacturers, the shelves should be left to the best sellers and varieties.

Increase product and

The opportunity of contact is whether to find a new location or expand the original.

The greater the opportunity for products to contact with consumers, the greater the chance of sales.

Embodying the primary and secondary structure of the product is not to distribute the display area equally to all the products, but to divide the size of the display block, the quality of the display location, and the main display products.

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Underwear display technology is a business skill that underwear store manager and shop assistant should master.

Reasonable display goods can play an important role in stimulating sales, buying convenience, saving space and beautifying the environment.

According to statistics, if the storefront can correctly use the commodity configuration and display technology, the sales volume can be increased by more than 10% on the original basis.

1. Comparative display will classify the same commodities according to different specifications and quantities, and then display them together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

2, the panel display is actually a change of neat display, and it is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in order, and the bottom of the carton with merchandise is cut into a tray, then left behind, then stacked up in a tray, so that the speed of underwear display can be accelerated, and customers can be purchased in bulk in a certain degree.

3, island display at the entrance, middle or bottom of the shop does not have a central display rack, and a special display booth is arranged.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.

4. Thematic display is a display of theme for underwear.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

5, classify display methods according to the quality, performance, characteristics and use objects of customers, and display them to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

6, location display refers to the fact that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7, orderly display according to the size of the shelf, determine the value of the commodity length, width and height, arrange the goods neatly, highlight the sense of quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.