Display: Merchandise Change Season To See The Protagonist

The final purpose of the window display design and the design of the cargo area combination is still the core task of Visual Merchandising - to achieve sales.

In the face of the design of the season theme display, the ultimate attention and attention must be pferred to the merchandise recommended by the merchants.

If we combine the (A.I.D.C.A) purchase rule to analyze the function of seasonal theme information pmission, we can find out the essential content of the season changing display at a glance.

How to end all efforts to the final product itself? The key is to design from the window to season theme.

Finally, the visual logic direction of commodity owners should be clear and clear.

If you can do the same series of goods with the corresponding visual theme area, you can focus your attention on this topic.

The seasonal attributes are different.

There are different patterns and colors, and the style and color characteristics are the basis of actual display.

The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage, and only 1-2 customers are preoccupied with each effective purchase view.

Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

The method of store season display design is to use props and reasonable partitions skillfully. It can be planned through the theme interpretation of the window season, the theme season of the goods season, and the ideas recommended by the protagonists in the commodity season. We should pay attention to the specific operation and implementation mode in each link, and achieve the unified organic connection of the theme as a whole, and arrange the sequence and steps of the commodity performance according to the time and space, so that we can achieve a balanced product pition and new sales promotion in the limited season change time.

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Although fashion apparel and apparel retail industry is oriented by changing trends, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter.

The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.

Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.