Aeffe Group Finally Realized Profitability.

Italy fashion group Aeffe recently released its financial report in 2014.

The main points are as follows: total sales volume in 2014 was 251 million 500 thousand euros, a slight increase of 0.2% over the same period last year.

Changes and the impact of Japan's dealer network adjustment, according to the constant exchange rate, the comparable sales in 2014 increased by 7.6% over the same period last year.

Net profit in 2014 was 4 million euros, while net loss in 2013 was 1 million 900 thousand euros; interest tax depreciation and amortization profit (EBITDA) increased 24.7% to 25 million 700 thousand euros, accounting for 10.2% of sales; and EBIT before tax doubled to 12 million euros.

As of December 31, 2014,

Net liabilities of 83 million 500 thousand euros, compared with the end of 2013, a 5 million 100 thousand euro reduction, the results of this earnings report and the February performance briefing is basically the same.

Italy's domestic market contributed 45.1% of Aeffe group's sales, and its performance was still bright, up 8.7% to 113 million 500 thousand euros compared with the same period last year.

Aeffe owns Alberta Ferretti, Moschino, Philosophy and Pollini brands, and authorizes the production and operation of other fashion brands.

In 2014, the group adopted a series of new strategic measures to reshape it.

We should streamline the organizational structure and improve the management efficiency.

In terms of brand licensing, the group terminated the licensing agreement with the two major brands of Jean Paul Gaultier and Cacharel, and vigorously promoted the two new authorized brands of Emanuel Ungaro and Cedric Charlier.

In terms of designers, Moschino invited the new creative director, Jeremy Scott, to make the brand new.

In addition, Lorenzo Serafini is the creative director of Alberta Feretti sub line brand Philosophy, and the group has high expectations.

Aeffe CEO Massimo Ferretti said 2014 was a crucial year for the group, and the new strategic decision helped the group turn around.

He also said that the group will continue to implement its present strategy and have full confidence in the future.

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According to Paris news, in the increasingly smooth digital era for future brand positioning, while considering the impact of currency fluctuations, the French fashion company Chanel will adjust the price for the three big handbag brands since April 8th, the exchange rate has led to a substantial increase in prices in Europe and a substantial decline in prices in Asia.

The Chanel package will rise in price from April 8th, with a maximum increase of 38%.

Among them, the Boy chanel rose 20%, the classical rose 20%, the GST rose 38%, the classic wallet (including double C buttons, Kang Peng series and Camellia Series) increased by 20%, and other watches, clothes and shoes would rise, but the price range was not so big.

Bruno Pavlovsky, President of Chanel fashion division, said: "in this way, the global price fluctuation of the company will not exceed or lower than the benchmark of 10% euros. He pointed out that the price of other products will also begin to adjust in the 2015-16 quarter."

He described the new price policy as "the best way to maintain good relations with consumers", which will undoubtedly be a heavy blow to brand competitors.

The reason for this adjustment is to ensure that consumers are attracted by brands and products rather than guided by price differences. He said: "this is for the next 10-15 years of brand planning.

We care more about the future than in the past.

The rapid devaluation of the euro has become very prominent in recent months. Some Chanel products are two times as expensive in Europe as in Asia.

According to Pavlovsky, this has led to "huge growth in the parallel market, especially in China and Southeast Asia," which is not yet a strong market quota for Chanel in boutiques.

The parallel market of luxury goods is always a headache for the authenticity of products.

"We hope that we are not in the list," he said in an interview. "There is no good way to resist forgery, but only by price.

"

Chanel plans to gradually launch a price adjustment plan in all fashion categories, with the goal of being fully implemented at the end of this year except Brazil (Brazil's higher export tariffs).

The spring and summer handover is the annual price increase season of luxury goods, and the annual price increase is also known as habitual price increase.

There is a professional media evaluation of foreign handbags for CHANEL products. This year, the price will rise, but the magnitude and time of price increase.

There are also news reports including LV, Hermes, Burberry and other luxury brands will also rise in price, an average of about 10%.