The Secret Of Stimulating Underwear Store Sales: Display

Underwear display technology is a business skill that underwear store manager and shop assistant should master.

Reasonable display goods can play an important role in stimulating sales, buying convenience, saving space and beautifying the environment.

According to effective statistics, if the storefront can properly use the commodity configuration and display technology, the sales volume can be increased by more than 10% on the original basis.

1. Comparative display will classify the same commodities according to different specifications and quantities, and then display them together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

2, the panel display is actually a change of neat display, and it is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in order, and the bottom of the carton with merchandise is cut into a tray, then left behind, then stacked up in a tray, so that the speed of underwear display can be accelerated, and customers can be purchased in bulk in a certain degree.

3, island display at the entrance, middle or bottom of the shop does not have a central display rack, and a special display booth is arranged.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop.

It will also affect customers' perspective on island display from four directions.

4. Themes are displayed.

Display a method of displaying a theme.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

5, classification

A display method based on the quality, performance, characteristics and objects of the product to display to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

6, location display refers to the fact that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7, orderly display according to the size of the shelf, determine the value of the commodity length, width and height, arrange the goods neatly, highlight the sense of quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.