Hunan Has A Large Proportion Of Online Shopping, And Textile Products Are The Main Body.

According to Changsha evening news, "online shopping users spend 1371.3 yuan per month online shopping, and consumption tends to be rational."

Yesterday, the Hunan investigation team of the National Bureau of Statistics announced the results of online shopping users' online shopping habits survey.

The survey shows that the largest proportion of online shopping consumption is clothing, shoes and household.

It accounted for 27.5% and the smallest collection of handicrafts was 0.5%.

According to the survey, the survey drew 230 Internet users in Changsha, Changde, Hengyang and Huaihua and households with online shopping behavior, and investigated the form of the above visits to investigate their online shopping situation on -11 30 September 1st last year.

What does A buy?

Favorite clothing, shoes and hats, household textiles

Of the 230 online shopping users surveyed, 137 were females, accounting for 59.6%, while 93 were male, accounting for 40.4%.

From the perspective of age structure, young people account for the majority. Among them, 68 are 30~39 years old, 65 are 20~29 years old, 43 are 40~49 years old, and three make up 76.5%.

According to the survey, 230 users' online shopping samples were consumed by 1371.3 yuan per month in September 1st and 30 in November, with a total consumption of 946 thousand yuan, of which the proportion of the consumption amount was the largest.

Shoes and hats accounted for 27.5% of household textile products, and the smallest online purchase of handicrafts collectibles accounted for only 0.5%.

How can B buy it?

Nearly 80% users said they had online shopping plans.

When asked how to evaluate their online shopping habits, 77.8% of online shoppers thought they had a purchase plan, targeted search on the Internet, purchased after careful comparison, and 52.2% of online shoppers often browse shopping websites to find cheap and good products.

(services), planned purchases according to the needs of the recent life; 27.4% of online shopping users have a high sense of trust and loyalty to a certain brand or enterprise, and a clear purchase target; 36.1% of online shopping users often browse the shopping website and find their favorite products (services) to buy; 12.6% of online shopping users try the shopping experience of goods (services) under the recommendation of their friends around.

In addition, over 50% users of online shopping believe that online shopping increases consumption of living expenses, and the proportion of online shopping consumption will increase in the future.