Selfridges Stores In Britain Create Sex Retail Space To Help Consumers Better Shape Themselves.

In the early March, we discussed specifically in an article, "what is going?" Gender dress "And" the impact of gender fashion on retail stores "and other issues. At the beginning of the show, Prada and Gucci are trying to explore the trend of gender spanning.

And whether or not sex clothes will become a fashionable trend, Selfridges, an upscale department store in London, has already taken action. Recently, they launched a special sex retail space at the 3 floor building of flagship store in Oxford street, London, and invited the British designer Faye Toogood to design the space.

This is a shopping activity initiated by Selfridges and named "Agender". They hope that this opportunity will lead to the discussion on sex topics in fashion retailing industry.

The practice of Faye Toogood is simple. A two storey linear selling space is built up with metal frames and web boards to sell clothing and accessories series.

The products sold here come from more than 40 Brand It includes Nicola Formichetti's personal brand Nicopanda, British shoe brand Underground Underground, Rad Hourani's made-to-order custom series, and many Gareth Pugh, Comme des Comme, and other brand designers.

In particular, they will remove all brand labels, not to mention men's or women's wear, will be put together in flaxen clothes bags or displayed on brown boxes, to show their "democratization" side, and put a series of abstract pink sculptures made from vulcanized silica gel and latex in the center of the sale space.

"The concrete, horse mane, rubber and other materials used in this space have a primitive flavor." Faye Toogood indicates.

In her view, by eliminating brand The gender differences in clothing can help consumers better shape themselves. Especially in the 21 century, sex is no longer a simple dualism. People should not be divided into gender by this society or business, but should have their own choices. Faye Toogood also hopes to help consumers eliminate some choice barriers through the design of space, so that they can choose their favorite clothes by instinct.

"We want to re explore the vagueness of the two sexes between men and women," said Linda Hweson Hweson, creative director of Selfridges department store. "We hope to make customers abandon the fetters of traditional gender concepts and create a special shopping experience."