Adidas Terminates Its Cooperation With NBA In 2015 To Focus On Resuming The US Market In The North

Sporting goods manufacturer

AG (ADSGn.DE) Adidas group has announced that it will not cooperate with NBA after the expiration of the 2016/2017 season contract.

At the beginning of this month, the German sports Brand Company released its annual earnings report with big profits. Due to the weak performance of TaylorMade-adidas Golf and Reebok Reebok in North American golf business, Adidas AG Adidas group has been surpassed nearly third major brands in the North American market by Under Armour Inc. (NYSE:UA), and is far away from the Nike Inc. (Nike) group.

According to the data, the fourth quarter is Adidas A

Sales decline expanded to 4.2%, worse than 1.4% in the three quarter, but double-digit growth was achieved in Western Europe, Greater China, European emerging markets and Latin America, with a total sales of 3 billion 610 million euros in the quarter, up 6.5% from the 3 billion 391 million euro in the 2013 fiscal year.

Among them, Adidas Adidas brand sales were 11.3% strong growth, Reebok Reebok increased 0.6%, TaylorMade-adidas Golf fell 24.2% year on year.

According to the channel, the sales of 20% and 5% of the retail and wholesale channels were increased, and the sales of the same shop increased by 9% annually.

Annual sales rose 2.3% to 14 billion 534 million euros, 2013 euros in fiscal year 14 billion 203 million, and 6% after the exchange rate.

According to the fixed exchange rate, the group achieved growth in all markets except North America. In North America, sales declined by 6%, Western Europe increased by 8% due to poor performance in the United States, and increased by 10%, 19% and 19% respectively in the Greater China region, Western Europe's emerging markets and Latin America.

According to brand, sales of Adidas Adidas and Reebok Reebok increased by 10.8% and 4.7% respectively, while TaylorMade-adidas Golf fell 27.7% year-round.

In the fourth quarter, Adidas's net loss rose to 139 million euros from 10 million euros in the same period of the same period. At the operating profit level, it lost from profit to loss of 40 million dollars, and 32 million euros in the same period of the previous year.

Net profit decreased by 37.2% to 496 million euros in the whole year, and 790 million euros in fiscal 2013, of which the Russian business generated 78 million euros of goodwill impairment; operating profit was 883 million euros, down 23.2% from the previous year's 1 billion 181 million euro, and the operating profit rate dropped from 8.3% in the previous year to 6.1%.

Adidas AG

The headhunter Egon Zehnder has been hired to identify the new CEO.

The 60 year old Herbert Hainer is the longest serving CEO of Adidas AG Adidas, despite the board's dissatisfaction with it, but last year, Herbert Hainer continued to renew its contract with the group until 2017.

According to the open letter published by Herbert Hainer to the group, the new CEO promotion and external appointment are possible. It is said that Eric Liedtke and Roland Auschel, the head of the group's global brand, are the most competitive candidates.

In 2006, Adidas AG Adidas and NBA signed a strategic cooperation agreement for 11 years, exclusive agency NBA, WNBA and NBA to develop alliance uniform business.

Adidas AG Adidas has said in 2015 that it will focus on resuming its lost territory in the North American market.

Last month, Herbert Hainer, chief executive of the office, said that "we hope and win the market".

The North American strategy is the main component of the new five year development plan originally scheduled for Herbert Hainer on 26 this month. However, the board of directors of Adidas AG Adidas has officially sought new CEO.