Men's Clothing Entered The Era Of Men's Clothing Inventory CHIC 20 Thousand And 150 New Points Of View

One Brand circle

The horse racing enclosure seems to be the main theme of the industry. The "circle brand" has to be said to be a prominent phenomenon. With the help of the exhibition's own strong brand endorsement, the multi brand phenomenon brings the sub brand of strategic intent to the industry and the market in a timely manner, and it has only one aim to expand the situation and cognition.

Representing the exhibition area: starry sky.

Expectation

2. men's wear entered the age of men's wear.

The survival and development of men's and women's wear enterprises are more related. Men's left and right women, the phenomenon of men's and women's clothing enterprises are not intersecting with each other is undergoing some new changes in the new form, the new trend and the birth of new consumption demand. Men's clothing began to learn diversified development and meticulous management of women's clothing. In the fierce competition, men's clothing products in the past, the big market and the great leap forward era are coming to an end. Chinese men's wear is changing from the age of men's clothing to the era of men's wear.

Representing the exhibition area: starry sky.

The expectant value of the exhibition

　　 3. intelligent clothing manufacturing

China is a big country in garment manufacturing, and has a deep foundation for manufacturing. But over the past few years, the apparel industry has suffered from high inventory. This shows that clothing is facing more serious efficiency problems. On the one hand, it is high cost, and on the other hand, it can not satisfy the rich and personalized needs of consumers. In fact, clothing manufacturers have been seeking various business models, hoping to get rid of the dilemma with transformation and compete with the global market in a new way. In this era, the era of large-scale on-demand production will gradually come into being. Flexible manufacturing digital production mode comes into being and is widely applied. Moreover, it has further evolved from "large-scale futures production" to "spot agile manufacturing", and even small production line mixed production mode (such as BELLE). This is a more intelligent automated production mode, which involves mental labor and design, market management and other aspects. It can not only reduce production costs, shorten the manufacturing cycle, but also enhance the responsiveness to the market and create more powerful information flow.

Representing the exhibition area: [ODM Zhi Zhi]

Expectation

　 4. fast fashion

The logic behind "fast fashion" is clothing's "rapid consumption". Through fast consumption, the design, production, contact, consumption and dependence form a consumption circle with a faster frequency of circulation, which keeps the fresh fashion functional sense replacing the material function sense of the clothes themselves, so that the added value of clothing can replace the value of the clothing itself, so that impulse consumption will be generated, and the rhythm and experience of impulse consumption will be formed. "Fast fashion" consumer positioning, he (she) young white-collar, interested in price, design and production quickly, updating the clothing brand is interested.

Representing the exhibition area: [design power]

Expectation

　 Five Children's wear Market -- delicious cheese

Data show that the annual growth rate of children's clothing industry output can reach 25% to 30%. It is estimated that the scale of China's infant and child industry market will exceed 2 trillion yuan in 2015, of which the scale of maternal and infant e-commerce market is between 100 billion yuan and 200 billion yuan. This is obviously a huge and attractive market. Like a delicious cheese, everyone wants to move. And the original design of the brand, product quality, brand positioning, brand image, terminal layout and so on, we all want to have a look, this cake has both bright and bright, it must also have a shadow. What do you really love children's clothes?

Representing the exhibition area: [childlike innocence]

Expectation

　 6., create brand terminal.

With the "user experience" as the guide, the integrated storefront of all kinds of products has been concentrated in the past year. Whether it is a separate recreation area in the store, or the presentation of multiple products in a shop, the most basic requirement is that the store area is large enough, and the content of cross-border is enough to be associated and natural. When many brands come out of big stores, big stores should have the contents of large stores, multi brands, and many cross-border business combinations. The purpose is to create experiential consumption places for one purpose. Clothing retail terminal should combine their brand culture to create the spirit of place.

Representing the exhibition area: the starry sky and the world.

Expectation

　 7. bridging the gap between ordinary consumers and fashion designers.

The biggest problems in the domestic design industry lie in two aspects. One is that there is a huge gap between independent fashion designers and ordinary consumers. The designer must learn to understand the market. On the other hand, capital is a major problem that a good independent designer must solve. The 2015CHIC exhibition may be a good way to create opportunities to solve these two problems. First, the designer or designer brand can directly face the market professional audience and consumers, and can communicate with the professional audience through the "direct SHOWROOM", the live show, the new fabric site design and other interactive means. The good design and the design of the market will surely be sought after in this platform. At the same time, facing the shopping malls can buy money, facing the brand dealers can sell cooperation, facing the investors can create a brand together, smart designers will not let this opportunity pass.

Representing the exhibition area: [design power]

Expectation

8. the future trend of China's garment industry

When we saw the 22 CHIC in Beijing in 2014, we saw some advanced science and technology applications and corresponding service solutions in some industries, such as 3D printing, 3D fitting mirror, big data, the presentation of various design and production software, etc. but we still feel that it is not enough. But a year ago, the wind of the community economy has not yet been fully covered. At that time, the mobile electricity providers and micro electric providers have not yet formed the climate. The big data at that time did not arouse people's clicking today, so there was no concept of the borderless retailing technology. To this day, the elements of the future industry of the new industry should be quietly drawn out in our hearts.

All kinds of clothing software display (production, finance, design, management, big data information, etc.);

All kinds of science and technology hardware display (3D printing and projection, advanced MAGICGLASS high-tech window, AR interactive technology, big data, intelligent retail terminal, etc.)

Release of various industry information (fashion trends, color trends, industry blue book, white paper, industry trend research, business roadshow, etc.)

All kinds of new technologies (environmental protection, energy saving, clean production, etc.) that serve the industry.

All kinds of innovative business models (business mode, channel mode, store mode, organization and management mode, etc.);

Various micro economic forms are presented (mobile providers, micro shop systems, etc.).

All kinds of smart fabrics and clothing display (smart clothing from the professional field to the public view, with forward-looking strategic sense of clothing enterprises and even technology enterprises, will occupy a new commanding height in the future clothing market. With the rapid development of nanotechnology and electronic technology, clothing developed with these technologies has gradually emerged. These technologies greatly enhance the function of clothing. With the transformation of these high-tech textiles into clothing, the functions of clothing are gradually intellectualized.

Talent and intelligence exchange (organization of well-known enterprises, service providers, education and training institutions, high-end talents, headhunting and evaluation companies, etc.).

[link future] exhibition area display and promotion function as a whole, is a full of experience of communication space. It is planned by the new concept of concept transmission + service solution, providing a multi-dimensional platform to increase contact with the audience. The most cutting-edge technologies and achievements related to the development of garment industry will be gathered here. At the same time, specially designed seminars, small sharing sessions and other activities will create an ideal space for opinion sharing and product promotion, and help companies display the latest and most leading ideas and service programs.

Representing the exhibition area: [linking the future]

Expectation

9. China trend clothing Characteristics

The characteristics of modern young people and urbanites advocating freedom and outstanding personality are not only fully reflected in the field of ideology and culture, but also the changes in this ideological and cultural field have gradually affected the clothing culture, thus gradually forming various forms and tributaries reflecting leisure pursuit of the city in pursuit of leisure, advocating self - reliance and highlighting individuality. At present, Chinese fashion clothing is influenced by age. Young people wear fashionable clothing frequently. With the increase of age, the frequency of clothing wears down gradually. The difference between the sex and the city is not obvious, the price range is more. From the life form of the consumer group, the consumer groups can be divided into six categories: chasing trend type, enterprising type, pursuing entertainment type, moderation public type, petty bourgeoisie sentiment type and conservative traditional type.

Representing the exhibition area: [CHIC-YOUNG BLOOD]

Expectation

　　 10. patterns of investment in clothing listed companies

There are three main ways for clothing listed companies to invest in investment funds. One is the establishment of departments or subsidiaries of listed companies for direct equity investment, such as YOUNGOR, Shanshan, Jiaxi bird and Kaiser; the two is listed companies participating in VC/PE institutions or launching funds, such as Metersbonwe, Hai Lan home, Huafu color spinning, noble bird, seven wolves, Pathfinder, and three listed companies as LP participating in private equity investment, such as searching for special, Jiaxin silk.

On the whole, in addition to the first case, the enterprises themselves set up departments or subsidiaries to conduct direct equity investment, others are "PE+ listed companies" type M & A fund mode, which was first created by Silicon Valley paradise in 2011, and is spreading from the hottest mergers and acquisitions tide. There is reason to think this way. It is simply to "optimize the investment structure of the company" and expand the investment channels, reduce the risks that may exist in investment and promote the extension of the company. But we can still spy deeper strategic intentions between certain lines.

The overwhelming majority of listed companies are investing in the field of mergers and acquisitions.