CHIC2015 Focuses On Channel Pformation

In 2015, when CHIC took place in space, it also welcomed the change of exhibition functions.

While holding the mission of promoting the development of China's clothing brand and market innovation, CHIC has also entered into the multi-functional composite era with the core of Commerce.

In the past 22 years, CHIC has been showing the pformation of China's garment industry, and has also promoted and witnessed the development of China's clothing brand and market.

Along the way, CHIC has been actively promoting.

Brand channel construction and market development, a large number of clothing brands out of CHIC and rapid rise, brilliant achievements.

However, with the change of garment industry in recent years, garment enterprises are facing pformation and upgrading from single channel mode to multi-channel or even full channel mode.

The channel resources of clothing brand not only integrate the traditional mode of joining and agency, but also pay more attention to direct, online and even intelligent terminals.

Based on this, CHIC also actively adjusts the exhibition function, gathering more channel resources on the basis of the original functions, and increasing the invitation to the professional audience at home and abroad.

Buyers, online sales and brand operators to meet the needs of enterprises to diversify and innovation.

In order to achieve the precise docking of Commerce and trade, the overseas audiences invited by CHIC this year are almost all over the world.

In the past two years, professional buyers from famous shopping malls such as French old Buddha and so on have gained an in-depth understanding of Chinese brands and achieved a number of commercial cooperation through the CHIC platform. Apart from the original French professional spectators this year, CHIC also invited professional audiences from many countries including Japan, Korea, Singapore, Peru and Russia, covering Asia, South America, North America, Eastern Europe and Scandinavia. The category also includes representatives of international famous shopping malls, buyers, brands, agents, importers and exporters and trade associations, along with CHIC.

With the gradual expansion of influence, the invitation of overseas audiences has reached the highest level this year.

In China, the buyer mode is still a new channel mode, but CHIC has been paying attention to and promoting the development of the buyer system for many years. At the same time, it has trained a group of loyal buyers. This year, CHIC will complete the "buying system" through the "buyer's Day" activities and the "Starlight world" and other exhibition enterprises.

In addition, CHIC not only recommends excellent buyers to more exhibitors, but also provides new channel resources for brand development. Through the earlier salon activities, more agents and franchisees are aware of the commercial value of the buyer's mode for their future development, thereby promoting the pformation and innovation of the channel mode.

CHIC2015 will rearrange the terminal channels to allow more exhibitors to understand the buyer's system, so as to generate more business value and provide more effective channel resources for the development of China's garment industry.

At the same time, in the aspect of organizing activities, CHIC will also deepen the pformation of channel, a series of business forums to discuss channel innovation, such as "store revolution in the future" and "multi brand store in China".

As the "weathervane" of the domestic garment industry, CHIC has been working hard to promote.

The channel innovation practice and exploration will have more new channels and innovative ideas to collide and ferment on CHIC. As a trade centered exhibition, CHIC hopes to build more platforms to help channel reform and innovation, and help garment enterprises to seek more opportunities for success in the future development.

In the past 22 years, CHIC has been showing the pformation of China's garment industry, and has also promoted and witnessed the development of China's clothing brand and market.

Along the way, CHIC has always been actively promoting the channel construction and market development of clothing brands, and a large number of clothing brands have come out of the CHIC and have risen rapidly and achieved brilliant achievements.

However, with the change of garment industry in recent years, garment enterprises are facing pformation and upgrading from single channel mode to multi-channel or even full channel mode.

The channel resources of clothing brand not only integrate the traditional mode of joining and agency, but also pay more attention to direct, online and even intelligent terminals.

In view of this, CHIC also actively adjusts the exhibition function, aggregates more channel resources on the basis of the original functions, and invites the professional spectators at home and abroad, and promotes the docking of retailers, buyers, online sales and branding providers, so as to meet the diversified needs and innovation of enterprises.

In order to achieve the precise docking of Commerce and trade, the overseas audiences invited by CHIC this year are almost all over the world.

In the past two years, the professional buyers of famous shopping malls, including French old Buddha and so on, have gained an in-depth understanding of Chinese brands and achieved a number of commercial cooperation through the CHIC platform. Apart from the original French professional audience this year, CHIC also invited professional audiences from many countries including Japan, Korea, Singapore, Peru, Russia and other countries covering Asia, South America, North America, Eastern Europe and Scandinavia. The category also includes representatives of international famous shopping malls, buyers, brands, agents, importers and exporters and trade associations. With the gradual expansion of CHIC's influence in the international market, the invitation of overseas audiences has reached the highest level this year.

In China, the buyer mode is still a new channel mode, but CHIC has been paying attention to and promoting the development of the buyer system for many years. At the same time, it has trained a group of loyal buyers. This year, CHIC will complete the "buying system" through the "buyer's Day" activities and the "Starlight world" and other exhibition enterprises.

In addition, CHIC not only recommends excellent buyers to more exhibitors, but also provides new channel resources for brand development. Through the earlier salon activities, more agents and franchisees are aware of the commercial value of the buyer's mode for their future development, thereby promoting the pformation and innovation of the channel mode.

CHIC2015 will rearrange the terminal channels to allow more exhibitors to understand the buyer's system, so as to generate more business value and provide more effective channel resources for the development of China's garment industry.

At the same time, in the aspect of organizing activities, CHIC will also deepen the pformation of channel, a series of business forums to discuss channel innovation, such as "store revolution in the future" and "multi brand store in China".

As the "weathervane" of the domestic garment industry, CHIC has been working hard to promote the practice and exploration of brand channel innovation. There will be more new channels and innovative ideas to collide and ferment on CHIC. As a trade centered exhibition, CHIC hopes to build more platforms to help channel reform and innovation, and help garment enterprises to seek more opportunities for success in the future development.