The Location Of Clothing Stores Also Pays Attention To "Time, Place And Place".
In military operations, we should pay attention to "heaven, time, place, and people" and so on. In the commercial war, "sky time" represents market opportunity; "harmony" is the harmony and harmony of people; and "land" is a good place to develop business. Just to choose a business location, business has almost succeeded 30%. But for the clothing stores with their own characteristics, it is not just the choice of the most expensive business district, the most expensive one. The owners are going to set up clothing stores, tailoring shops for clothes, fashion shops for clothes, large, small, working-class, specially designed for the rural market, and specializing in the production of clothing for infants and young children. Professional wear And so on, each of them has their own best position.
No matter what it is. clothing The site, or the location of the fashion shop, or the business address of the company or school, needs careful consideration. There are many examples in the business circle, which was originally a thriving shop and moved to another location because of the expansion of business. As a result, they were forced to sit in the open for lack of suitable customers. In each city, it can be divided into five typical regional types, namely, Central Business District, sub prosperous business district, community business district, residential area, remote streets and suburbs. Each region has its own commercial value. The key is to choose a location suitable for the development and operation of its own business.
(1) the central business district is also known as the downtown area, mostly located in the central area of the city. It is a high density area of commercial activities, so the rent price is the highest. The leading force in the area is large self selection shopping malls and department stores. Because of the large volume of traffic, there may be a "sea of faces" on weekends or holidays. So if there is enough capital Renting a pavement in the central business district is also worth considering. You can open a high-end fashion shop, or a high-quality tailoring shop, or plan a "store store" in a large clothing store.
(2) the second bustling business district is the "Fengshui Baodian". The second bustling business district is located at the periphery of the central business district. Although the traffic volume is not as large as the central business district, the traffic is more convenient. Most of the flourishing areas are from the residential areas to the middle areas of the busy areas, so it is suitable for setting up a medium-sized and elegant clothing store. In business, we should do some publicity as far as possible, pass the information to thousands of households, and set up our own specific customer groups, so that we can compare with the operators in the prosperous area. In addition, in some large business centers or administrative areas, it is also possible to open a small boutique with clear customer targets.
(3) the gregarious business district can also grow on its own. In many cities, there are some word lined commercial districts. Although they are not as prosperous as the central area, they can make their own climate in one area of fashion. For example, Zhengzhou health road is the world of high level white-collar clothes, and luster street is aimed at urban alternative and young people. In a gregarious business district, it is up to the financial capacity of a boutique to expand, but the most important thing is to sell products to counterpart.
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