Internet Reduces Tort Costs And Becomes Hotbeds For Shanzhai

Nowadays, the "Shanzhai style" has been in existence for a long time. Imitation and plagiarism emerge in an endless stream. It has become a hotbed of cottage products to a certain extent.

These actions, while deceived the consumers, have also seriously infringed the interests of the brand enterprises.

An endless stream of brand infringement cases remind brand enterprises: shopping malls, such as battlefields, while enterprises operate their own brands and make tangible assets go forward vigorously, they should learn to guard against the covetousness of infringers and protect their intangible assets.

With the rapid development of Internet, the exhibition platform of brand is no longer confined to traditional exhibitions, media publicity, advertising and other ways.

Especially in recent years, e-commerce has seen explosive growth. The advantages of the Internet such as open, low-cost, fast and so on are infinitely enlarged, and countless new products and brands have become famous on the Internet platform.

But on the other hand, the Internet also provides a natural and mild soil for the production of counterfeiting and selling fake products.

Under the traditional mode of operation, illegal traders need to use the trademark of famous brands. They need to spend a lot of manpower and financial resources, store designs, furnishings, and number plates.

The production costs a lot of money, and the expensive stores that are "Shanzhai" are easy to find and remain as evidence.

Therefore, deliberately imitate the well-known brand names, styles, and confuse the sight of consumers, although they exist in traditional sales mode, they are not as good as

It's so flooded.

However, it is worth noting that under the environment of the Internet, offenders only need to build or use a platform to build a web page that can be used in a false way. The cost of breaking the law is negligible for them.

Due to the openness of the Internet and the high difficulty of monitoring, the phenomenon of Shanzhai has intensified, and the difficulty of brand protection has also been increased.

The recently concluded case of Guangdong Gloria suing Zhejiang Gloria is the best example of the infringement of Internet cottage.

It is understood that Guangzhou style wind

Ltd. founded Gloria brand in 1995. With the continuous development of the company and brand, Gloria brand has gained a high degree of recognition and popularity in the market.

However, the growing "Gloria" brand has attracted the covetousness of the Internet cottage companies.

Hangzhou Ya Pin Trading Co., Ltd., on the website of Taobao and Jingdong, respectively sold the shoes of the same brand as "Gloria" brand names in the name of "Gloria shoes flagship store" and "Gloria shoe flagship store". It not only copied the three character font of trademark "Gloria", but also copied the advertising words and promotion methods.

Because of the "Gloria" brand on the top of the Internet, Shanzhai "Gloria" women's shoes only rely on several counterfeit pages, which also bring considerable sales volume.