Dream Bazaar Is Reborn By American Pavilion?

At the beginning of this month, the dream bazaar, which was bought by the American clothing road group, launched its first international business channel, the US Pavilion, and formally embarked on the international journey.

In this regard, Yuan Ping, director of its open platform business, pointed out that entering the international market is the dream of bazaar, and hopes to bring new power to dream bazaar by introducing globalization.

It is reported that the dream bausa USA Pavilion currently introduces Taylor&Sage, Ocean Current, Astron and other men's and women's brand, including sports and leisure, urban fashion, sexy, romantic sweet and other theme style costumes.

By the end of this year, the aim of the pavilion is to introduce nearly one hundred American offline brands.

Among them, the middle end price brand will account for 60% of the proportion, and the high-end and low-end brands will account for 10% and 20% respectively.

"Starting from the US Pavilion, after being a member of the clothing road group, Meng bausa can make full use of its resource advantages in the US market.

The clothing Road Group has a successful operation in the United States and has more than 10 fashions.

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Relying on this strength, we can better attract local brands to enter. "

Yuan Ping said, "on the basis of the success of the US Pavilion, in the future, bazaar will also open the European Pavilion and the Asian Pavilion."

Yuan Ping told reporters that the dream bazaar American pavilion is mainly aimed at setting up a branch in China or having this intention.

Invite directional invitations.

"This will not only promote the localization of brand operators in China, but also ensure consumers' shopping experience, because it can achieve domestic shipments and domestic after-sales services.

At this stage, we do not plan to introduce the brand of cross-border electric business.

According to introduction,

The US Pavilion operates on the platform of the third party platform, which includes marketing planning, operational assistance, warehousing logistics, IT support and customer service.

Meanwhile, because of its clear positioning and precise customer base, overseas brands can quickly enter the Chinese market with this platform.

Yuan Ping pointed out that the dream bazaar American pavilion has three main characteristics: 1, the pure American brand is settled; 2, all products abroad design, domestic production, save the middle dealer link, have great advantages in price; 3, direct supply from the brand to the dream bazaar warehouse, and avoid the long waiting for the sea.

However, the dream of bazaar is not too small on this road to internationalization.

Yuan Ping told the billion power network that from the perspective of platform, it is not easy for overseas brands to fully understand the Chinese market and understand the consumption habits of Chinese people. This is a long process of education.

"In the background of fierce competition and fierce fighting in China, the dream of bazaar must insist that we need great courage and the problems we face can be imagined."

In the ten years of the electricity supplier business boom, a number of B2C websites were born, but in addition to the survival of a small number of players such as Jingdong, vip.com and poly America, most of them did not form core competitiveness, and they went on the way of closing down or selling.

The dream bazaar was also not spared, and sold it to the American clothing road group at the end of August 2014 at a price of 20 million US dollars.

As the industry commented: "these declining B2C want to rely on their own changes to get reborn is almost impossible. Once the DNA of the enterprise becomes extremely difficult to change, the sale of resources to rich and well funded buyers is one way out."