Talent Rush, Luxury Group Panic

Luxury executives who used to be able to count their money in offices were not so happy now.

As the chief executive of Mulberry, the chief executive of the UK's brand leather brand, has been missing for a year, the luxury goods industry is desperate for executives who can recreate myths.

However, experts believe that the current situation of luxury market tightening is not achieved solely by senior executives.

A few days ago, in order to find out the new luxury CEO Mulberry, the British luxury brand Mulberry announced the appointment of Thierry Andretta as the CEO of the company.

Following the resignation of chief executive Bruno Guillon last March, the old leather brand finally bid farewell to the embarrassing period of no CEO for a year.

Bruno Guillon has worked in Hermes, and Mulberry's intention of digging Bruno Guillon is also hoping to rebuild Mulberry into another high-end niche.

However, contrary to expectations, the Mulberry, which was originally extravagant and luxurious, raised the price of the product to 1000 pounds (about 9307.7 yuan).

Sudden drop and profit warning.

Emma Hill, the creative director of product design, resigned in 2013 because of her disagreement with Guillon, which made the company's operation worse than ever, leading to a collapse in share price and a total decline of 68%.

Another luxury brand, Gucci, is also facing a shortage of executives.

Gucci creative director Frida Giannini and CEO Patrizio di Marco have recently left Gucci's Open Cloud group.

The reasons for this are getting worse and worse.

The market environment has made Gucci's recent sales unsatisfactory.

A week before that, Gucci CEO Michele Sofisti, a watch and jewelry department, has just left.

The high level turnover has added another example to the "shortage of executives" in the luxury industry.

In case of declining sales of clocks and watches in Hermes International Group, Luc Perramond, chief executive officer of La Montre Herm s s of the watch Department of the group is ready to "run away". He will join the US fashion group Ralph Lauren Corp. Ralph Lauren in February this year as the CEO and President of the group watch and zhubao subsidiary.

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Since its entry into the mainland in 1999, Chanel has opened 11 boutiques (flagship stores) in the mainland.

In June 2014, the first boutique of Southwest Chanel opened in Chengdu international financial center.

Yesterday afternoon, the "daily economic news" reporter came to this Chanel boutique and asked about the price adjustment information in April 8th. The head of the store's operation was not able to take the initiative, saying that all the news release will be held by Chanel China headquarters.

According to Hongkong media, Chanel has begun to adjust its price at Hong Kong since the day before yesterday, with dozens of classic handbags selling more than 20%.

According to reports, since the day before yesterday's price adjustment, Chanel Tongluowan shops lined up outside the long queue, the number of people in the store has increased significantly.

The Chanel's action to raise European prices and lower Asian prices is bound to have an impact on buyers.

"Within 10% of the difference, I am definitely not looking for purchasing."

Yesterday, the Chengdu citizen Tian said that the Chanel classic bag with a "double C" logo seemed to her many women's aspirations. In the past, the difference between China and foreign countries was huge, so she chose to go abroad to travel or to buy friends from overseas.

According to the different styles, the price difference can save tens of thousands of yuan, which is very tempting.

In the future, with the reduction of the gap and the existence of a purchasing fee, she felt that there was no need to buy another person from France.

Yesterday, reporters near a Japanese citizen who had just bought a Chanel handbag also said that the price of Chanel bags in China and France has always been very different. China's price is even higher than France's 50% to 60%, which makes people feel very worthless. So many Chinese customers will choose to pay the purchase price of 10% to 15% of their products, so that people can buy them, so that they can save a lot of money.

"Within 20% of the difference, I will go to the physical store to buy it."

Ms. Yang said that purchasing can not see the real thing, can not touch the texture, find outsiders to buy goods, worry about the authenticity of the goods, find friends and trouble.