Implanted Internet Thinking To Return To The Essence Of Retailing

"No country in the world can match the development efficiency of China's electricity supplier industry, and no country consumers can love online shopping as much as Chinese people." This is the disappointed answer of the 4 year old national retailers who have gone to the oceans and the world.

For example, Wu Jinhong, chairman of Gongyi Jin Hao Lai business group, said that in Europe, no one went to work after 3:30 p.m., and there were plenty of time to shop. But in China, there are too many young people in cities who are trapped in computers before working overtime. Even in neighboring Japan and Korea, the locals are not as busy as the Chinese.

Of course, in developed countries, domestic retailers have been inspired by the fact that the demand for customers in China's urban consumer market is becoming less and less.

"A single shopping demand is less and less, which means that shops that are fun and interesting are the way to get together." Bai Songfeng, for example, last year's "eleven" period, the company in a shopping mall in Tianjin investment amusement park, a total of more than 3600 children to enter. "More than 3600 families, more than 8000 people admission, shouldn't they provide family food, candy, milk tea, and even movies and other consumer goods?"

In a word. Huangfu resolves to break the idea of traditional department store product structure, and the force in Zhongyuan new town store is also disruptive. "The content of the whole shopping mall is no longer fixed, so we need to focus on the theme of" relationship circle ". Differentiation 。 Each floor penetrated all the formats according to the target customers to create integrated demand or potential demand for customers.

As a result, there was a phenomenon in the store that made the Department Store peer: a layer of names that were abandoned on tall buildings, implanted in various living rooms and collection homes; 2 floor. Women's wear Next to the shop is a steak shop, DQ ice cream, beauty salon. At the expense of men's wear, the large children's playground is crowded into the 3 floor. The 4, 5 and two floors cancel all the conventional goods, carry the cinema, KTV, and all kinds of restaurants, and bring together a theme garden of adult "haunted house". This is in line with the three major characteristics of the Internet Ecosystem: centralization, distribution, and linking.

"The electricity supplier's route to the consumer market is very classic." copying the traditional retailer's routines and making use of the Internet technology bar will force us to have no way to go. Why can't we go against it? "Huang decided to say frankly that the department store's" non department store "transformation is a completely unknown world. Perhaps in the future, department stores are less and less like department stores, but they will become more and more aware of consumers and become the preferred platform for urban people to socialize and entertain.

So here comes the question..., Department store With so many restaurants, playgrounds and so many operating spaces, where did business profits come from?

"Only customers are willing to give up, customers will be willing to do business." This is the answer of Huang Fu's determination. He thinks that perhaps one day, the department store of big business will no longer be called a store, but a brand name experience center worthy of the name.