Fashion Partners Choose The Right Way To Do Business.
At present, the clothing stores in the city are mostly in the professional market, large commercial buildings and clothing street, with an area of more than 10 square meters. The operating costs are mainly rent, payment and salesman's wages. Among them, the rent is determined according to the size and location of the berth, which is usually between 1000 yuan and several thousand yuan. The salesman's salary is based on the basic salary plus the Commission (usually 2% to 5% of the sales); the repair cost is generally several thousand yuan, and the high-grade one needs more than ten thousand yuan.
According to insiders, Couture The peak season of operation is from 4 to August and October to January of next year. The profit is generally between 30% and 120%. The newly released new clothing has the highest profit, up to 200%. As the season changes, clothing prices gradually decrease, and profits also drop to 50% to 70%. capital And even break even, when profits are only 10% to 20%.
The most important thing to open a shop is to have a vision. All shops in a street are always stocking in one place, but some customers are in an endless stream, and some shops are crowded. This is the difference of vision. The improvement of vision depends on running more, watching more, learning more about others' experience, and learning some colors. Clothing collocation Knowledge.
The most important way to open a clothing store is personality and characteristics, and the other is price flexibility. This is also the key factor that makes the store full of charm. But now it is not easy to have a unique personality. Now, in the streets and alleys of the city, there seem to be all kinds of strange shops, and the purchase channels have gradually become an open secret. Therefore, many small shopkeepers make an issue on price, try to attract customers at a more favorable price, and many shops often sell hundreds of dollars of clothing and tens of dollars of clothing. On the one hand, they are quick to spit goods and speed up the return of funds into new products; on the other hand, they can also meet different consumer needs of customers.
For the end of the season, people in the industry say there are two main situations: first, the business owners have already returned to the market at the beginning of the season with higher profits. The rest of the goods are sold purely for money, so they are generally sold or sold at a loss. Another sale is actually a fake sale. The merchant itself enters the stock market, for example, the price of a shoulder shirt is 5 yuan, and the return is "10 yuan" and the profit is 100%.
From this point of view, it is not too much to say that clothing stores are small and profitable. Some investors, after touting the exit road, implement the business mode of the front shop and the factory, producing and processing their own garments, and the profits are naturally higher.
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