Li Ning Co Learns Nike To Manage Users By Social Networking And Health Management.

After a long period of inventory clearance and a wave of shop closes, Lining, who continued to lose money, followed Nike and chose the "sports + technology" road. But unlike Nike's brand effect and massive users, Lining, who lacks the "foundation", must first find intelligent hardware access to more consumers, and millet has become an excellent partner. This is a precedent for cross-border cooperation in hardware and sports in the mainland.

at home First-line brand Lining has been drinking the "first taste soup", but in the face of the strong strength of foreign brands, the prelude of this user competition has just begun. More than Adidas, the second largest sport in the United States Sports brand Andemar (Under Armour) in early February this year, with $two acquisition of the two applications of American MyFitnessPal and Danish Endomondo, it established a digital link with 120 million fitness people worldwide.

In addition, it announced cooperation with HTC to enter the field of wearable smart devices. Leader Nike Also recently announced the comprehensive cooperation with Garmin, TomTom, Wahoo Fitness and Netpulse. Nike's APP will support more brands of smart terminal devices and share sports performance on social platforms.

After the apple smart watch was released, micro-blog also synchronized the online micro-blog campaign to help users record and share motion data in real time. Micro-blog also became the first application to support Apple Watch. It is reported that the "micro-blog campaign" also supports other third party wearable hardware devices, and communicates with mainstream domestic variety shows and large marathon events. At that time, there will be a number of star users sharing data with micro-blog campaign, and the main social marketing, and calling fans to launch a sprint to the related tasks, which will enable users to get more sense of participation. According to the cloud database survey published in the "2014 China running white paper" released by plump movement, Guangzhou runners are the most "dazzling", and 61.4% of them should send records to the social platform after running.

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In from March 18 to 20, 2015, we will hold the world's largest international exhibition on garment accessories in Shanghai National Convention and Exhibition Center. The exhibition is a new exhibition hall with 10 thousand square meters ahead of schedule in Hongqiao, Shanghai. The three day exhibition will attract more than 30 thousand professional spectators from 72 countries and regions to dedicate a splendid source of textile headstream.

In view of the scale of the exhibition and the positioning of the target customers, the micro network chose to take this event as the first show. The aim is to find a group of strategic partners who have the idea of mobile Internet O20 and innovative consciousness, and strive to build China's first O2O Necklace platform dedicated to clothing matching.

The product of the two brands of WEESIDA and FLORAISON is displayed on the platform. WEESIDA is mainly for the necklace match of everyday clothes, while FLORAISON focuses on the matching of PARTY dress series. They basically meet the costumes in every scene of life, and will be pre sold during the exhibition. In addition, hundreds of famous fashion designers at home and abroad have been invited to give guidance to the necklace of the website. The micro network will be modified according to the designer's opinion, and the final production style will be decided by the consumers. This is also a perfect docking between traditional industries and mobile Internet industry.