Technological Innovation Boosted Anta'S New Business Performance

In 2014, China's sporting goods industry began to move up the track, and the performance of major brands generally showed positive growth. As a leading brand in the industry, Anta has been pursuing the pursuit of high quality products, and has made a great progress. It has not only opened up the gap between Lining and former hegemony, but also created new products. achievement The new high has boosted the morale of the whole industry.

As China's leading sporting goods brand, Anta has been committed to creating the most professional sports products through continuous innovation.

In 2014, Anta designed a number of award suits for the Chinese delegation to the international competition, the champion dragon suit, and Chinese athletes accepted the award at the podium of Anta's "champion dragon wear" many times. Only a total of 342 podium were added to the Asian Games, not only for the Asian Games. Anta The product brings a lot of exposure opportunities, and further strengthens Anta's brand image, representing the essence and glory of Chinese sports. In addition, Anta also provides 5 sets of sports management centers, 24 national athletes, to provide full support for competition, training and life. In 2014, at the Winter Olympic Games in Sochi, Anta's ice and snow competition equipment won the unanimous praise from its athletes by its outstanding appearance and good performance.

Anta can provide such high-tech sports equipment. The secret behind it is to attach importance to and invest in technology research and development. As early as 2005, Anta set up the first sports science laboratory in the domestic sporting goods industry, and continued to invest in research to create differentiated products. In recent years, Anta's R & D cost has taken up. Selling cost The proportion has been maintained at around 4%, the highest level in China's sporting goods industry. In 2014, technology innovation helped Anta launch 1800 new styles of footwear, 3000 garments and 1500 accessories.

Anta's efforts have been rewarded with great rewards. Anta's excellent performance last year has won numerous awards.

In April 2014, Anta ranked first in the market share of the national sports shoes market for thirteen consecutive years with a total market share of 7.78%. In June, in the appraisal of the top 100 light industry enterprises in China in June, Anta was elected for three consecutive years by virtue of its excellent growth and profitability. In November, the "2014 best Chinese brand value list" was released. Anta has been on the list for the fifth consecutive year and has become the only sporting goods brand to enter the list. In the fifth list of the 100 most powerful Chinese brands in BrandZTM released in January, Anta became the only Chinese sporting goods brand to enter the list. Brand value reached US $400 million, up 18% last year. It is the only sporting goods brand that has been among the top 100 in five consecutive years.

In February, Anta announced the 2014 annual results announcement in Hongkong. The company's operating income was 8 billion 923 million yuan, an increase of 22.5% over 2013, exceeding the 8 billion 905 million revenue in 2011, a record high. The implementation of the retail transformation strategy and the continuous introduction of high quality products are important reasons for Anta's excellent performance.