• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike'S "Just Do It" Slogan Comes From The Last Words.

    2015/3/20 16:37:00 40

    NikeAdvertising LanguageLast Words

    Nike's classic slogan "Just Do It" is almost unknown, but recently, where the slogan came from, it has been mentioned again recently.

    At the international exhibition of design and Exhibition Indaba held recently in Cape Town, South Africa, the founder of Dan W+K, Dan Wieden, revealed how he got inspired by the slogan.

    However, this is not a tender story.

      


    In 1980s, competition between the two sports giants Nike and Reebok (Reebok) became increasingly fierce.

    At first, Nike became famous by caters to male consumers, making its sales far ahead of the sports shoes market.

    But at the same time, Nike and women sports shoes market.

    Until 1985, Reebok, which valued women's market, welcomed opportunities. With the rise of American women's aerobic exercise, Reebok's sports fitness shoes were robbed.

    Subsequently, Reebok's revenue continued to grow rapidly, and in 1987, it surpassed Nike in various indicators, becoming the world's first sports brand, while the latter went into a hard chase.

    In desperation, Nike commissioned the advertising company W+K (Wieden & Kennedy) to envisage an advertising word that could expand its brand influence.

    Dan Wieden

    At that time, he was asked that the key to the idea was to resonate with women who first participated in the fitness campaign.

    However, before the appointment of Nike boss Phil Knight the night before, Wieden still had no clue.

    Until midnight, his inspiration finally arrived, from a seemingly impossible place.

    About 10 years ago, an American named Gary Gilmore caught the attention of American Society for robbing and killing two lives in Utah.

    Subsequently, Gilmore, 35, was sentenced to prison. He spent a long time in Indiana prison.

    After his release, Gilmore was admitted to a distant relative in Utah.

    However, he soon made the same mistake again.

    In 1977, Gilmore robbed and murdered two ordinary people again. The two victims took a cooperative attitude in the robbery, but they were still directly killed by the brutal Gilmore.

    The death penalty was suspended in the United States between 1972 and 1976, and last time Gilmore was spared.

    This time, Gilmore was undoubtedly sentenced to death. He was also the first person to be executed since the death penalty was restored in the United States, so the case caused a sensation.

    Before being executed in Utah, the executioners asked Gilmore what his last words were, and his response was very simple: Let's do it.

    Photos of murderer Gilmore in court trial in 1976.

    "I remember clearly that I was shocked when I saw this murder incident that night.

    But I like the sentence he said before death, especially the two words' do it ', which is very natural and very consistent with the spirit of sports.

    Wieden explains this.

    Later, in order to enhance the appeal and tone of this advertisement, he added "just" in front of him, meaning "just do it".

    "The reason why I express this feeling of freedom and freedom is that I want women to be inspired and to devote themselves to healthy sports without worry. No matter whether they are competitive or ordinary fitness, they are not just men's affairs."

    Wieden has added the meaning of advertising language.

    Wieden also mentioned that at that time

    Nike

    When he presented the proposal, he prepared five slogans, including "Just Fuck It".

    After being shocked for a while, he showed the display board with "Just Do It". Obviously, he had the desire to advance the effect.

    In this way, this classic slogan was born.

    After that,

    Advertising language

    In 1988, Nike debuted for the first time in the running promotional film. It produced a great response in the field of sports brand and advertising marketing, and was called "one of the best advertising slogans in twentieth Century".

    With the help of this loud slogan, the share of Nike's sports shoes market continued to rise. In 1990, it surpassed Reebok to return to the throne of "the United States first", and in the next 10 years, Nike's global sales increased from 877 million US dollars to 9 billion 200 million US dollars.

    Finally, in the 2014 fiscal year, Nike's total revenue reached US $27 billion 790 million and net profit of US $2 billion 690 million, up 9.29% compared to the same period last year.

    In 2014, Nike was considered to be the best performance in history.


    • Related reading

    Laser Shoes To Help Enterprises Replacement Machine Labor Cost 3 Million

    Shoe Express
    |
    2015/3/20 15:20:00
    43

    China Taiwan Shoe Enterprises Will Aim To Paraguay

    Shoe Express
    |
    2015/3/19 22:16:00
    25

    Lining'S Losses Narrowed 48% In 2014

    Shoe Express
    |
    2015/3/19 17:34:00
    46

    PEAK'S Overseas Gold Rush Overseas Market

    Shoe Express
    |
    2015/3/18 22:01:00
    17

    Zhejiang Taizhou Boosts Export Shoe Base Development

    Shoe Express
    |
    2015/3/18 17:57:00
    32
    Read the next article

    Under The New Normal Economic Situation: New Impetus For The Development Of Men'S Wear And Clothing

    In from March 18 to 20, 2015, the twenty-third China International Clothing and Accessories Expo (CHIC2015) will be the first to move to the newly completed National Convention and Exhibition Center (Shanghai) in Hongqiao, Shanghai. In the crucial period of the pformation and upgrading of China's garment industry, the "strong tyrant men's clothing" as the leader of China's men's wear industry has made its debut on the CHIC scene, and has brought a new international image

    主站蜘蛛池模板: 91精品免费在线观看| 人妻精品久久久久中文字幕一冢本 | 亚洲人成网站免费播放| 97se色综合一区二区二区| 91华人在线视频| 永久免费无内鬼放心开车| 在车里被撞了八次高c| 人人妻人人爽人人澡AV| 99精品欧美一区二区三区| 波多野结衣bd| 国产视频一区二| 亚洲国产精品一区二区九九| 1000部羞羞禁止免费观看视频| 欧美一区二区三区成人片在线| 国产日韩一区二区三区在线观看 | 国产一区二区三区欧美| 久久久噜久噜久久gif动图| 182在线播放| 最近中文字幕免费4| 国产美女无遮挡免费视频| 亚洲同性男gay网站在线观看| 亚洲欧美7777| 日韩大片在线永久免费观看网站| 国产精品美女久久久久AV福利| 免费一级黄色大片| 97人妻天天爽夜夜爽二区| 欧美精品国产综合久久| 国产熟女一区二区三区五月婷| 五月丁六月停停| 色综合久久91| 好爽好紧好大的免费视频国产| 亚洲精品第一国产综合野| 色多多视频在线观看| 日韩一区二区三区免费体验| 四虎国产精品永久地址入口| sss欧美华人整片在线观看| 欧美高清在线视频在线99精品| 天天干天天干天天| 亚洲伊人久久大香线蕉结合 | 久久av无码专区亚洲av桃花岛 | 丰满少妇被粗大猛烈进人高清|