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    Leveraging Star Effect Jimmy Choo Profit Increased By 7.2%

    2015/3/20 21:36:00 11

    Jimmy ChooProfitStar Effect

    In the 2014 fiscal year ended December 31, 2014,

    Jimmy Choo

    PLC adjusted profits before EBITDA interest tax depreciation amortization of 50 million 230 thousand pounds, 2013 in fiscal year 46 million 880 thousand, adjusted EBITDA profit margin increased from 16.6% to 16.8%.

    The adjusted net profit was 22 million 890 thousand pounds, up 8.9% from the previous year's 21 million, and adjusted to 5.6 pence in the previous year, to 6.1 pence.

    The annual gross margin dropped 50 basis points to 61.8% due to the unfavorable exchange rate.

    The annual sales figures were released at the end of January: the annual income was 299 million 700 thousand pounds, up 6.5% from 281 million 500 thousand pounds in 2013 and 12.2% at the constant exchange rate, which was in line with analysts' expectations.

    Retail revenue rose by 8.7% to 192 million 900 thousand pounds, up 15.4% at a constant exchange rate and 5.7% in the same store.

    Wholesale income increased by 1.9% to 99 million 600 thousand pounds compared with 2013, and the growth rate was 6.3% at a constant exchange rate.

    Main category

    footwear

    It is the main driving force of revenue growth, and sales of accessories have also increased under the promotion of small leather products.

    Men's footwear benefits from Asia, especially in Asia.

    Japan

    Consumer pursuit continues to be the fastest growing category.

    Asia is still the fastest growing market for Jimmy Choo brand, with an increase of 34.5%. Thanks to the star effect of the Korean drama "you from the stars", the brand has recorded a strong growth in China, and Chinese tourists have become the second largest tourism customer group.

    Despite the depreciation of the yen, the Japanese market continued to achieve 8.8% progress. The largest market EMEA (Europe, Middle East and Africa) was affected by the decrease in Russian tourists, with an increase of 4.7% in revenue, while in the Americas the revenue rose by only 0.6% because of the sharp appreciation of the dollar against the euro and the adjustment of the stores.

    As of the end of December, the group's global retail network had 125 direct outlets, a net increase of 9, and half of them in the Chinese market, which increased the number of local outlets to 13.

    The Group expects to expand at 10-15 new stores a year, and renovate 10-15 old stores every year.

    At the time of the deadline, Jimmy Choo PLC (CHOO.L) reported 172 pence on Thursday, down 1.71%.


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