Shenzhen Fashion Week: Original Design And Commercial Landing Are Equally Important.

Shenzhen fashion week focuses on "independent original design and commercial landing". The Glamour Fashion, TUDOO SHOWROOM and other international fashion service providers cooperate with overseas Chinese designers to promote Exhibition (showroom) and pboundary art exhibition at the OCT Exhibition Center. The exhibition area is more than 1000 square meters, and dozens of domestic and foreign designers are involved.

Showroom to meet buyers' background orders, promote the direct commercial docking between designers and buyers, build a one-stop incubator and commercial landing platform, which will fill the gap of official fashion designer showroom in China fashion week.

The organizing committee also joined the NELLY RODI (Nelly Roy), one of the four design firms in Paris, to hold the "2016 spring and summer fashion trend forum".

Jointly held the Forum on fashion life, the forum of original design and innovation power jointly organized by Shenzhen media association and so on. The exhibition of "Chinese culture, art and fashion crossover Exhibition" jointly organized by Ji Xiang Zai and Shenzhen women Calligraphers Association has also made an elegant appearance at the exhibition center, providing a rich feast of cross-border visual experience for art lovers.

To promote the commercialization of fashion week, the organizing committee invited fashion buyers including foreign buyers (British, Italian, French, American and other 200) domestic buyers (department stores, shopping centers).

There are about 800 designers' collection shops, e-commerce brands, buyers' fashion colleges and so on, as well as a professional audience team of nearly two thousand people, including VIP fashion consumer, academic group, large investment and financing institutions, to take part in the commercial docking activities of Shenzhen fashion week.

Shenzhen fashion week will continue to learn and summarize in the direction of commercialization development. It will make a useful exploration and try to achieve the brand marketing of designer.

The successful Shenzhen fashion week will be aimed at the four world fashion cities of New York, London, Paris and Milan.

Shenzhen plans to make the "global fashion show" in 5 years, making Shenzhen fashion week a "top fashion week in Asia". It ranks among the international fashion week series and becomes an important part of the international fashion area, so as to drive the development of fashion and creative industries in an all-round way.

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As China's leading sporting goods brand, Anta has been committed to creating the most professional sports products through continuous innovation.

In 2014, Anta designed a number of award suits for the Chinese delegation to the international competition, the champion dragon suit, and Chinese athletes accepted the award at the podium of Anta's "champion dragon wear" many times.

Only 342 times were awarded the podium on the Asian Games, which not only brought a lot of exposure to Anta products, but also further strengthened the brand image of Anta representing the essence and glory of Chinese sports.

In addition, Anta also provides 5 sets of sports management centers, 24 national athletes, to provide full support for competition, training and life.

In 2014, at the Winter Olympic Games in Sochi, Anta's ice and snow competition equipment won the unanimous praise from its athletes by its outstanding appearance and good performance.

Anta can provide such high-tech sports equipment. The secret behind it is to attach importance to and invest in technology research and development.

As early as 2005, Anta set up the first sports science laboratory in the domestic sporting goods industry, and continued to invest in research to create differentiated products.

In recent years, the R & D cost of Anta has accounted for about 4% of the total cost of sales and is at the highest level in China's sporting goods industry.

In 2014, technology innovation helped Anta launch 1800 new styles of footwear, 3000 garments and 1500 accessories.