Nantong Home Textile E-Commerce Eco Industrial Chain

Li Xingwei has been in the home textile city for 14 years.

He said: "when logistics workers are hard, but now express delivery by piece charges, the highest a month can earn twenty thousand yuan."

Driving a tricycle like Li Xingwei

The delivery of goods in the city is endless.

Behind them is the rise of home textile business boards.

In the home textile business ecosystem chain, Li Xingwei is just a member of the logistics department.

The so-called eco industrial chain is to integrate upstream and downstream industries and serve the core business of e-commerce.

The upstream and downstream industry chain is actually part of the overall business link of the electricity supplier. Any lack of links will result in the low efficiency and high cost of the whole business link.

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In the ecological industry chain, the upstream refers to the provision of home textile products, the middle reaches refers to the core business of the electricity supplier, mainly to build a trading platform, and the downstream is responsible for warehousing and logistics.

In the two sessions of this year, Premier Li Keqiang put forward initiatives such as "mass entrepreneurship, universal innovation" and "Internet +" plan in the government work report.

Tongzhou home textile business development is very consistent with this.

Song Lewei, Secretary of the Tongzhou District Committee, proposed at the nine plenary session of the eleven session of the District Committee: "in 2015, Tongzhou vigorously expanded the emerging market space, promoted the interaction and integration of e-commerce and the real economy, and striving to achieve a new breakthrough in the development of the Internet economy."

Home textiles is a traditional industry. Tongzhou has gone through the stage of "public entrepreneurship" into the "innovation stage". The electricity supplier is a new thing. "Internet + traditional home textile industry" is a direction of Tongzhou home textile development.

As early as more than 10 years ago, Tongzhou introduced incentive measures to carry out "everyone creates social wealth and vigorously develop private economy" activities. Thousands of households start their own businesses. Many small and medium-sized enterprises have sprung up like mushrooms, especially in the town of chjiang and their surrounding areas, forming a complete home textile industry chain.

In 2006, on the basis of the original Zhihao market, the Nantong home textile city came into being. The home textile fabrics, display of fine products, exhibition research and development, star rated hotels, warehousing and logistics functions were available, and the turnover reached 60 billion yuan a year.

This has laid a solid "upstream" foundation for the current electricity supplier development.

In the past two years, the development of "downstream" has already formed scale.

According to a reporter's investigation, in Nantong Home Textile City, the top three of Shun Feng, Shen Tong, 3 express companies every day, the total daily hair volume in about 90 thousand, plus other five or six large volume of business express company, conservative estimate, the whole Nantong Home Textile City express delivery volume exceeds 150 thousand single day.

According to Alibaba backstage data, in 2014, the total domestic textile business pactions totaled 60 billion yuan, and 50% sellers and 70% shipments were all in Nantong. Based on this, it was estimated that the sales of home textile business in Nantong area was around 30 billion yuan. According to the situation of home textile business, the turnover in Tongzhou exceeded 15 billion yuan, mainly concentrated in Nantong home textile city.

At the end of last year, the Alibaba group released the first list of the 19 "Taobao towns" in China, the list of Tongzhou District's Chuan Jiang Town (Nantong Home Textile City), the only one in Nantong.