Hongkong Is Very Creative, The Brand Of "San Shen Plaza" Is Gathering.

　　 Creativity creates "miracle" in Hongkong's Shen Shen square clothing Big name gathering

In conventional shopping centers, horizontal mobility is easier to gather and guide than vertical mobility, which makes many shopping centers tend to develop horizontally. There are only three layers of IKEA's shopping center in Beijing, Xihongmen, but the triangle's closed loop line design makes shopping arcade almost dead.

In conventional shopping centers, horizontal mobility is easier to gather and guide than vertical mobility, which makes many shopping centers tend to develop horizontally. There are only three layers of IKEA's shopping center in Beijing, Xihongmen, but the triangle's closed loop line design makes shopping arcade almost dead. In Hongkong, there is a vertical 17 storey shopping center, Hysan Place, which has a very small area but has strong passenger flow power. Reporters will reveal the layout of the shopping center.

　　 District shopping

The 17 storey Shen Shen square is located in the heart of Tongluowan, Hongkong. It connects with MTR Tongluowan. The "heterogeneous" shopping center, which opened in 2012, has attracted a lot of attention in the circle of friends recently because of the introduction of a "WeChat Shenzhen".

In the commercial area of Hongkong, it is a special existence. Its floor is very high, the retail space is about 42 thousand square meters, and the single floor area is not more than 2400 square meters. In this stereoscopic box, it has gathered near 120 international tides. Latest fashion And famous brands. The shopping mall has been interpreting the definition of Hip: "it's not just fashion stuff, it's something that can be touched and belongs to everyone."

The shopping center's interior layout and spatial structure are ingenious. It is understood that its interior is basically treated with elegant and monochromatic adjustment, and geometric construction lines are added to create a modern atmosphere. Because of the higher storeys, there is a clear division in each layer of the Plaza, which enables consumers to quickly find the brand they want to buy. Each area has different shopping atmosphere and merchandise.

Despite some of the design of the staggered floor of the air garden, in order to make the retail area more fluent, Shen Shen square worked hard in the design of the two atrium. It allows one atrium to absorb natural light and use atrium to attract customers to different shopping areas.

　　 Passenger flow engine

Whether in the mainland, Hongkong or the global shopping center, the selection of main shops and sub main stores is especially important. The main store brand almost represents a shopping mall. brand Ranking and target customers, the main store is also an important way to attract consumers in shopping centers.

In the clustered Xihongmen shopping center, John Tegn e r, the global president of IKEA shopping center, introduces the layout of the shopping center as a triangular design. There are strong passenger flows at three vertices, namely, Xihongmen subway station, IKEA home, and sunning and Auchan. The three major passenger engines are connected to each other, so the passenger flow is cycled.

According to the introduction of the micro signal "Shenzhen texture creativity", there are supermarkets, restaurants and bookstores on the bottom and top level of the Plaza. Supermarkets located on the B2 level pay great attention to commodity display and taste. The B1 layer directly connected with the subway has a one-stop shopping shop opened by DFS group, a leader in the world luxury tourism retail business. This store provides many free value-added services including eyebrow repair, hand massage, makeup and so on.

It is worth mentioning that the largest apple flagship store in Hong Kong is also settled here. At the top level of the Plaza, the sincere bookstore and the food plaza are entrenched. The bookstore, which has become the landmark of cultural consumption, has given consumers a reason to come here.

　　 Brand structure

In Beijing, Xidan shopping mall, Chaoyang Joy City, Beijing APM and other shopping malls have a high floor set up. These shopping centers use cross level elevator to solve the problem that consumers can hardly get up. Beijing APM spent hundreds of millions of yuan on the cross layer elevator. On the brand layout, the mainland market usually arranges the cinema and catering at the top level, and arranges the supermarket at the bottom. Clothes & Accessories Entertainment and other formats.

Due to the same brand introduction, the three main shopping centers have a high degree of overlap. The two introduced Apple flagship stores respectively, and three have ZARA, H&M, UNIQLO, GAP and other brands.

In the area of Shen Shen, it did not choose the large-scale experience formats such as cinemas and ice rink, and put more effort into the introduction of characteristic shops. For example, women's pilgrimage sites Garden of Eden, Kitchen 11, Holika Holika, etc. Xiao Wu, who has studied in Hong Kong for four years, told reporters that "Shen Shen square" is one of her favorite shopping centers in Hongkong.

Speaking of the impression of this shopping center, Xiao Wu said that her first impression was not that the shopping mall was tall and difficult to visit, but that the shopping arcade was very innovative in design, and the brand screening was more personalized.