Luxury Goods In China Will Become A "New Fashion".
Prices have always been increased but not depreciate. Luxury goods The price of the card has been cut down in the Chinese market. The recent international price adjustment of Chanel, the biggest international brand in Hongkong, has aroused the panic buying rush of stores in Beijing, Shanghai, but also many consumers have doubts about its high price system. The Yangcheng Evening News reporter who interviewed in Hongkong has found that many luxury goods insiders believe that the price reduction of Chanel has much to do with the negative impact of the market consumption environment. It will also bring a wave of price cuts in the Chinese luxury market as a whole, so that other high-end consumer brands will slowly emerge.
Chanel willing to cut prices will take risks?
As an international brand, Chanel The price strategy, which has always been in line, is to raise prices. The reporter looked at the past records of Chanel, and found that in 2013, the price rose two times and the price rose in 2014. What is the sharp reduction in the price of the Chinese market this year?
Some analysts believe that the Chanel round is in Europe. Chinese Market The reasons for different price adjustment strategies are that the continued depreciation of the euro is on the one hand, and on the other hand, the sales in the mainland of China continue to decline, while most Chinese consumers are spending overseas.
"The classic Chanel model in the European market is out of stock for a long time. This makes the local consumers very much. " A senior businessman told reporters that in Hongkong and the mainland, the classic section can be easily bought because the price is much higher than that in Europe.
Another point to note is that China's anti-corruption campaign has also made international efforts in recent years. First-line brand Hit. "Some luxury stores have lost more than 50% of their sales. If there is no price adjustment, I am afraid that the tide will soon appear." Many luxury marketers say so.
"But the price reduction of luxury goods is often a blow to its own positioning." In the Chinese market, with the development of economy, more and more people are willing to buy luxury goods. Once the threshold is lowered, the temptation will weaken, and some fans of the brand will even turn to other higher threshold brands.
The price is not only Chanel.
Then, will Chanel's price adjustment drive other luxury prices to pick up the wind? The answer is almost certain.
According to a press survey, there is still a huge gap between the prices of many luxury goods in the US and China. For example, a classic bag of LV is priced at 29000 yuan in Tai Koo Hui, Guangzhou, which is priced at more than 19000 yuan in Hongkong, and sells for over 12000 yuan in Paris, France.
At present, the "luxury" brand that chooses to cut prices is not the only one in Chanel. It has been revealed that Dior has recently lowered the price of some classical models, including MissDior and other series, which has fallen by 10 to 20%.
But even so, this year's DIOR new canvas bag in Guangzhou is priced at 17500 yuan, priced at 14800 yuan in Hongkong, and the price in the mainland is still higher than that in Hongkong.
Trend
Global price integration of luxury goods
"With the development of global economic integration, the global price integration of luxury goods is also inevitable. Chanel has always been the vane brand of the luxury goods industry. Its move is also releasing a signal: Chinese people can buy reasonably priced luxuries without going abroad. The president of the Institute of wealth quality, Zhou Ting, told the media before that.
- Related reading
- Fashion character | 樸韓星示范秋裝搭配 勾勒完美身材曲線
- Industry dialysis | Scale Expansion Is The Theme Of Apparel Retail Chain Brand Unchanged.
- Female house | KOOKAI Beijing 2013 Autumn Winter Fashion Show Fashion Release
- Company news | Fashion Apparel Retailer I.T Net Profit Fell Sharply In The First Half Year
- Other | 青島欲建設(shè)紡服總部創(chuàng)新基地
- Fashion character | Girlhood'S Demonstration Of Fashion Matching Of Woolen Coat
- Visual gluttonous | Joe Chen'S Latest Model In The Play Of Wang'S Woman
- Street shooting popular | October Street Photo Show, Interpretation Of Romantic Fashion Trend
- Fashion brand | Roger Dubuis湛藍(lán)表腕點(diǎn)亮圣誕
- Collocation | In Autumn And Winter, Warm And Warm, Warm And Charming Fan Er.
- 童裝專賣店選址的5個(gè)原則
- 服裝店選址如何獲得優(yōu)勢地利
- 優(yōu)秀內(nèi)衣導(dǎo)購必備知識
- Luo Shaoqiang: Chinese Women'S Shoes Are Coming In Fashion Era.
- The New Brand Of Chinese Children'S Wear Fashion Net Is Set Sail.
- Marketing Skills Of Shopping Guide In High-End Ladies' Wear Shop
- 解決異議的幾種必備原則
- 怎樣才能讓顧客認(rèn)為這件服裝有價(jià)值?
- How To Optimize The Core Competitiveness Of Stores
- 波米熊時(shí)尚童裝 綜合實(shí)力展現(xiàn)品牌魅力