How To Optimize The Core Competitiveness Of Stores

Compare with the electricity supplier.

We should be good at giving full play to the advantages of "experience" and "service" in physical stores.

The repositioning of the physical store is based on "selling well" goods, mainly through three elements: one is professional, one is experience, the other is service.

In the future, we

To survive, we must use the Internet thinking to optimize ourselves, with "professional, experience and service" as our core gene, and enhance the ability of the entity store to share customers with hospitals and e-commerce providers.

How can snack bars differentiate themselves from other channels through category and display?

This is to be seen in the middle island, the doorway of the store, the opposite side of the checkout counter, and some nearby categories that can embody the fashion and trend. Because 85 of them now become the main group of consumers after the 1990s, the proper introduction and display of these fashion categories can not only attract some young people into the shop, but also reflect the different nature of the stores and other channels: more fashionable and more professional.

The Internet will also change our commercial store and operation mode.

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The rapid popularization and application of smart phones have brought huge industrial opportunities to the integration of mobile Internet users and offline stores. We can even say that the successful integration of mobile Internet customers by Internet stores will have a great impact on PC Internet providers.

In the future, the ultimate mode of store is to gradually optimize the entity store to the "digital store" in the form of "entity + intelligence" by means of the Dongfeng of the mobile Internet, and finally realize the full channel O2O business mode with the mobile Internet as the main line.

The layout and layout of the business models we used to teach you to decorate are all physical store versions. Now, we must optimize some of the shop's interior decoration props so that they can become "digital shops".

For example, in the proper location of the store, plus digital shelves, smart TV and digital windows, which are seamlessly linked to the Internet, used for demonstration and brand promotion of products that can be played by clicking, and with free WiFi and member access, etc., through the mobile phone client APP, online stores, micro stores, and WeChat, unfamiliar street and other social media platforms, the seamless link between customers and customers can be realized 24 hours online and offline.

To successfully realize the marketing promotion of "digital shop", we must attach importance to the establishment of our own media platform, and combine all the social media mentioned above into an Internet self media promotion and publicity platform, so as to realize the low-cost and precise marketing for business circles and customers, and the management of wide range of customers and interactive members.

As the saying goes, "how do you treat employees in the background? How will the front desk staff treat customers?"

At present, the employment target of the retail shop is basically the new generation group with the post-90s generation. This generation hates the "preaching" type of parent management, does not like rigid and single work, lacks the spirit of hardworking and hardworking after 60 and 70, even if the salary incentive method is adopted, the effect is not as good as that of the previous generation of employees.

But after 90 employees have their own independent aesthetics, like self centred, sensitive to fashion and fashion, more expressive and personalized, and have more advantages in building stores' fashion and personalities than in post 60 and 70 employees. They are also better at communicating with customers and interacting with customers with new Internet tools.

Therefore, in terms of management, we should be good at integrating the advantages of this generation, allowing them to take part in it, adopting "interactive" goals and performance management, and building a young team with strong execution and happy work.

With such management and team guarantee, customers and stores can appreciate each other and enjoy each other, and stores can play a spiritual leading role for customers.