Open The Six Major Location Rules For Underwear Shops

Brand underwear requires a matching shop to do well.

In real life, many franchisees choose their favorite brands through exhibitions, friends and other ways to find shops in local cities.

1, brand positioning analysis

We must first understand the brand positioning that we want to operate, so that we can have a definite purpose and choose the right store location in the crowded place of the target consumers. Three points:

Commodity style positioning, price positioning, retail channel positioning

Example: leisure, circulation underwear: suitable for low price, large volume, large flow of pport hub or urban, town bustling downtown, first-class business district and first-class.

Storefront;

High fashion: it is suitable for specific shopping areas or streets with specific consumer groups. Many international brand stores are located in star rated hotels.

2, similar brand or similar brand location survey

At the time of site selection, we should also refer to the distribution of similar brand stores. Consumers prefer three goods to the market. If they choose to open a shop near the same brand, the operation of these brand stores is likely to be the operation status of your store.

What kind of brand does a store sell?

There are many friends who have good shops but do not know how to find a suitable brand for them.

1. Brand categories near shops: Men's wear, women's wear or other commodities.

2, near the store brand merchandise style positioning, price positioning, quality grade;

3. The structure, age, consumption level and consumption tendency of street pedestrian flow.

4. Business performance near shops;

5, the changing trend of the business circle in the coming year.

Choose the way to open a shop according to your actual situation.

There are mainly two ways to manage retail stores: one is exclusive stores, the other is shopping malls.

These two ways have their own advantages and disadvantages, and how to choose businesses can be decided according to their actual conditions.

The following two aspects of the operating characteristics of the detailed analysis, for location reference.

1, the first choice of three popular, high visibility shops:

A, three Crossings: prominent location, high visibility, easy to attract customers.

B, corner location: two streets converge on people, and more pedestrians patronize.

C, there are no streets and lanes: this street is in line with Chinese people's shopping habits.

2, traffic is convenient to get new customers.

We must pay special attention to the factors of constant traffic: Single Lane streets, streets that prohibit vehicular traffic, and long distance with pedestrian crosswalk will reduce the volume of traffic to a certain extent.

3, to grasp the situation of passenger flow is a powerful guarantee for successful operation.

A, analysis of their own passenger flow: the number of customers specifically buying a product is the most important passenger flow.

B, analyzing the sharing of passenger flow: the passenger flow obtained from the flow of nearby shops:

C, analyze the derived passenger flow: the passenger flow formed by the customers who enter the shop on the way.

4. General survey method of passenger flow:

A, survey time: weekdays, rest days and holidays.

B, location of investigation: the two directions of the street where the target shop is located (if the intersection is four directions).

C, street people flow questionnaire

5. select the right store location with the competition shop as the mirror.

Through a hearsay or personal visit to understand the operation of the competition store.

To spy on the merchandise information of the competition shop as a customer.

Grasp the number of customers in the competition, the flow direction and the time interval, and estimate the sales volume according to the number of consumers.