Several Essential Principles For Resolving Objections

An important factor to be followed in the promotion of stores. Principle It is to avoid premature asking or bargaining. No matter how fair and reasonable the price of a product is, it must pay a certain economic price for the exchange as long as the customer wants to buy it. It is for this reason that at least we have to wait for customers to have a certain recognition of the value of the commodity before we can discuss the price with him. Customers' strong desire to buy often comes from a full understanding of the value of goods rather than commodity prices. If customers have more desire to buy, the less they will consider the price. So with customer When negotiating, we must first talk about the value of commodities and then talk about prices. Otherwise, it will be easy to get into the misunderstanding of bargaining with customers.

Compare the prices that some customers think of high prices with those of a higher price. The prices you sell to your customers are relatively low. Therefore, it is necessary to draw lessons from the market and compare the price of other high priced buildings with their own low price sets, and collect the price information of similar commodities or competitors frequently, so as to compare them when necessary, so as to convince customers through facts.

Where possible, try to use smaller ones. Valuation unit Quote, so as to hide the "expensive sense" of the price.

When there are price differences between competing commodities, (for example, some YY of our company is higher than others), marketers should guide customers to view the price difference from the advantages of the commodity, such as the quality, function, reputation and service of the commodity, and emphasize the differences and advantages between the commodity price and the commodity. This difference and advantage can exist objectively, are tangible and intuitive, and can also be invisible and invisible. It must be made clear that the benefits that customers get after buying goods is much greater than the cost of the goods they pay. Under such circumstances, customers will no longer be calculating. This is like our daily life people buy goods, the same household appliances or clothing, because of its brand and after-sales service and many other factors, often choose to buy expensive.

Some high quality and famous brand goods are more expensive and difficult for customers to accept. Marketers can put together their own superior products with some inferior competitive goods, so as to emphasize the advantages of the merchandise they sell and teach the customers to distinguish the authenticity of the products. After a demonstration comparison, the objection from customers will disappear immediately.

The objection from the customer about the "too expensive" price is very broad and the concept is vague. The salesmen can only sum up their experience in the work practice and fully recognize the truth of the objection from customers, so as to correctly and effectively handle such objections.