Marketing Skills Of Shopping Guide In High-End Ladies' Wear Shop

Many sales of high-end women's clothing.

The first thing that a customer sees in a customer's door is: "Sir / madam, welcome, please take a look at it!" this will make the customer fail to see the selling point of your store from your words. You are more passive in selling your products, and if you do so, "sir / madam, this is the new style of our shop, which is quite popular this year."

On the one hand, the information given to customers is that there is a new listing in the store. On the other hand, it can take advantage of this opportunity to approach customers to find opportunities to introduce commodities, which greatly improves the chances of successful merchandising.

Avoid selling customers clothing in an imperative tone.

If you try "look here", it will make customers feel obsessive-compulsive and make people feel uncomfortable. Sometimes customers feel that it doesn't matter if they spend a little money, but the service is considerate and intimate.

So try to use "please / trouble you..."

Tone and customer

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Many times, if the customer asks for a request, you use the form of direct refusal, which will shut the customer out and give way to himself and his customers, and the result is that he can't get a client.

It is wrong to say "our products are not discounted". We should first emphasize and shape the value of products, so that customers feel value for money.

It can be said, "I'm really sorry, but our products are all produced by the factory. The price is clearly marked, and the quality is fully guaranteed. Do you care about the quality of the products?"

A word can not be too full to leave a retreat.

If you use "excuse me" or request tone to communicate with customers, you will at least make the customer feel that you respect him.

When

When you can't make up your mind, you sometimes ask for the guide's advice. Don't say "this is very suitable for you, so you can take this."

Instead, we should shape the value of goods from the side.

You can say, "I personally feel that this kind of dress looks elegant and looks very youthful and beautiful for you."

This gives Louis the ball to her customers.

Generally speaking, customers like to listen to such pleasant words, though some are white lies.

But sometimes customers buy comfort.

For women's clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" is truly achieved, and the final sale is successful.

In a very short period of time, allowing customers to buy the belief is a very important part of women's clothing sales skills.

So what should we do as a guide for high-end women's clothing stores?

1, smile.

This is a manifestation of sincerity. The so-called "smiling face" is a kind of wealth for the shopping guide.

2, praise customers.

Everyone likes praise and wants customers to pay for it. You have to make the customers feel comfortable.

A sincere compliment may lead to a sale, or it may change the bad mood of a customer.

So it is good to learn to praise others sincerely.

3, pay attention to image and etiquette.

This is a respect for the customers, and a respect for their profession. When the image of the elegant and decent salesperson appears in front of the customers, it can not only improve the working atmosphere, but also get the trust of the customers and give the customers a good feeling.

4, learn to listen to customers.

Shopping guide should not just talk about selling products without interruption. You have to listen to customers, so that customers can know more about purchasing information and motivation, and play a good supporting role in promoting products later. Only when you understand the needs of customers can you serve them pertinently.