Several Points To Be Noted For Site Selection Of Successful Clothing Stores
(1) areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.
(2) in areas with high population density, shops are opened near residential areas. Population ratio More concentrated, the higher population density, the frequency of people going to the store is relatively high, business is good. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume. Sales volume Will not suddenly rise and fall, can ensure stable and rich Shops revenue.
(3) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops. But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.
(4) location Convenient transportation Customers are willing to patronize, willing to go by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.
(5) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them. Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.
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The success of a cause often depends on the time, the place and the people. Once you decide to open a shop, you must conduct a comprehensive survey of the selected locations and understand the population density, popularity and so on. The following 6 tips may help you to be your boss.
1, convenient transportation. Shops are located near the main station, or within a distance of 20 minutes' walk. The choice of which side is more conducive to the operation, we need to observe the pedestrian flow on both sides of the road, so that the side of pedestrians is more.
2, close to the place where people gather. Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians, on the other hand, it is easy for customers to remember the location of the shop.
3, choose a place where population growth is faster. The development of enterprises, residential areas and municipalities will bring more customers to the shops and make them more potential for development.
4, choose one side with fewer cross streets or obstacles. Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.
5, select the area that spontaneously forms certain market. In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block. Because people think of this place when they think of buying something.
6, choose address according to the content of operation. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.
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